GET TO KNOW US!

We are a boutique agency born in Melbourne, Australia who pride ourselves on being ahead of the game. Founded in 2017, we're a young, energetic team who may have a coffee addiction.

Conceived out of our love for all things weird and wonderful, we strive to give our clients the best, bom-diggity experience this side of the cosmos. We pride ourselves on going above and beyond for our clients to ensure their businesses stay ahead of the game.

Sustainability and our approach to our business practise is centered on improving our environmental impact and is an important value of practise. We were born of this world, and we strive to take care of our planet.

About Born Social

MEET

THE TEAM

JANELLE WARNER

CO-DIRECTOR

BBus(Mktg) RMIT, MAdvtg(Hons) RMIT

Janelle is a natural creative and is passionate about the digital marketing process from start to finish. With a background in marketing, Janelle has worked for clients in a wide range of industries and enjoys immersing herself in her client's brand.

You can usually find her tucking into a cheese platter or following cats on Instagram.

CLAIRE CALLADINE

CO-DIRECTOR

BAttSc(Fash&TextMerch) RMIT

Claire is passionate about creating a stunning aesthetic for her clients. With a background in the fashion industry, Claire has an in-depth understanding of 'what's cool' in the social media world and works hard to create a buzz around her client's accounts.

If you're looking for Claire, she'll most likely have a coffee in one hand and a doggo in the other.

RUPERT LAYCOCK

PHOTOGRAPHER

B.Arts (Communication & Archaeology) UniMelb & Dip.Photoimaging (honours) RMIT

Rupert is a tinkerer and a maker, who’s a little obsessed with the sun. Whether he’s on location or in the studio, he spends most of his life making sunlight. With a background in Commercial and Fashion Photography, Rupert has worked all over the world for a wide range of brands, capturing anything from fashion to product to fast cars. Put him in a stunning location with something to shoot and he’s at his happiest.

You can usually find Rupert with a camera, a coffee or a guitar in hand… or in a workshop building things!

VIVIEN TEH

ACCOUNT MANAGER

BCom(Mktg/Mgmt) UniMelb

With a passion for creating aesthetic and engaging content, Vivien loves writing relatable and on-brand copy, arranging an eye-catching feed for her clients’ accounts, as well as creating interactive story content for them.

When she’s not hard at work, you can most likely find her sussing out the trendiest brunch spots or scrolling endlessly through Tik Tok.

LAYLA MURRIHY

ACCOUNT MANAGER

BBus(Comm/Mktg/Journalism) Bond University

Layla’s passion for content creation and experience in copywriting allows her to go above and beyond for all of her clients. Her keen eye always has her looking for the latest trends and ways to keep her clients’ community engaged.

In her free time, she’ll be keeping up with latest celebrity scandal or going for long walks with friends, with a coffee in hand – of course!

RYLIE COOKE

ACCOUNT MANAGER

BFA Honors (Integrated Design) Parsons

Rylie is an interdisciplinary designer with a passion for content creation and social media marketing. With a diverse background working in New York, she loves creating beautifully planned feeds.You’ll usually find her with a good oat milk coffee in hand, always in a reusable cup - of course!

MELISSA JENKINS

SOCIAL MEDIA AD SPECIALIST

Facebook Blueprint Digital Associate certified

Melissa loves digital marketing and keeping up with all the different tools and knowledge available. She is passionate about strategy to channel growth and acquisition – from planning, building campaigns, and focussing on the customer journey, to managing and optimising the performance of campaigns – where all decisions are data-driven.

You can often find Mel at the local park with a toy car in hand, running around with her son.

LOUISE GERTZEL

GRAPHIC DESIGNER

BADes(GraphDes) CertIV(InfTech)

Lou has an eye for design like-no-other. She harnesses the ability to make almost anything 'trendy' at the touch of a button. Lou has many years of experience creating digital graphics and designing websites for very happy clients.

Lou embodies the idyllic surfer chick and you'll most likely find her checking out the surf before work.

STALK US @BORN_SOCIAL

When you remember you don't have to enjoy @redhillestate's Pinot Noir at home anymore, and can in fact visit the vineyard again!🍷
​〰
​📸 Content created for @redhillestate
#BornSocial #RedHillEstate

We're stoked that Melbourne's hospitality scene is opening back up on Friday, so we can sit down to a meal as mouth-watering as this! 🍝

​Where's the first place you'll be dining in, and what will you be devouring?
​〰
​📸 Content created for @pentolinabar
#BornSocial #PentolinaPasta

Can you believe Christmas is 11 weeks away?! 😱

​In need of some high quality, Christmas-themed content for your business? Get in touch! 👉 ​info@bornsocial.co
​〰
​📸 Captured while creating a video for @lovemissfrankie
#BornSocial #MissFrankie

We had a crazy amount of fun shooting @shein_au's Spring Campaign – sunshine, flowers and a kick-ass team 💕

Swipe to see a selection of images and let us know which one is your favourite! ☺️
​〰
👗 ​@sheinofficial
💃 ​@frankieevanss@brazenmodels
​💄 @emmajanemakeup
​📸 @rupertlaycockphotography

#BornSocial #Shein

We've been lucky enough to be working with renowned Australian artist @antoinetteferwerda; assisting with content creation, advertising campaigns and social media management.

​Her works explore the geometry of shape, inspired by the Earth's own elements - our personal favourite is one of her newest arrivals - 𝗚𝗿𝗲𝗲𝗻 𝗦𝗲𝗿𝗽𝗲𝗻𝘁𝗶𝗻𝗲 𝗚𝗼𝘀𝘀𝗮𝗺𝗲𝗿 ✨

Working alongside the incredible women behind the @antoinetteferwerda brand has been truly inspiring and we love that we are empowering each other as women-led businesses 🙌
#BornSocial

✨Swipe for client before & afters ✨↪

​We pride ourselves in delivering clean, aesthetic social grids with results that speak for themselves. 🤳

​𝗦𝗼 𝘄𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗿𝗶𝗱 𝘀𝗼 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? ⬇
​When someone first hears of you and your businesses, their immediate response is to look you up on Instagram. When they tap into your feed, that instantaneous moment of seeing your grid gives them their first impression of you as a brand.

​Your grid is a powerful way to connect with your audience within seconds. If you want viewers to stick around long enough to read your captions, your images need to be engaging enough for them to tap on. If the grid isn't appealing, your viewers won't convert into followers and possible customers.
​ 〰

#BornSocial