about us
We carefully match our selected clients with a dedicated team that understands your line of business and serves as an extension of your intimate team. With our integrated approach we offer social, content, digital and creative services with a primary focus on four main industries — hospitality, fashion & retail, beauty & wellness, and consumer goods.
Company Overview
Born Social is a social-first digital marketing agency. We bring a boutique flare to brands that want to glow up and stand out online. We’re masters of bold strategies, social media management, photography and videography, influencer campaigns and content creation.
Mission Statement
When you boil it down, our mission is to turn brands into market leaders worth following. We believe in harnessing your purpose, finding your people, developing rapport through authenticity, and employing creativity that captivates and converts.
Our vision
To reshape a digital marketing world where good brands grow through great content and genuine connection.
core values
Integrity
Straightforward reporting and results - no corporate fluff, industry jargon, or gloss-overs
Creative-first thinking
Attention is scarce. Our ideas and execution must cut through the noise
People Matters
Our clients and their community come first, always
our team
Janelle is a natural creator, mover and shaker that is most excited when immersing herself into her client’s brands. With a background in marketing, Janelle has worked with clients in a wide range of industries from hospitality, to consumer products, retailers and services.
Janelle holds a Bachelor of Business in Marketing and a Masters in Advertising (Honours) from RMIT University.
If she’s not at our Melbourne social media agency, you can usually find her tucking into a cheese platter or following cats on Instagram.
Janelle holds a Bachelor of Business in Marketing and a Masters in Advertising (Honours) from RMIT University.
If she’s not at our Melbourne social media agency, you can usually find her tucking into a cheese platter or following cats on Instagram.
janelle warner
Co-Director
Karmijn is no stranger to the world of social media and PR, having lent her expertise to some of the biggest names in the Australian beauty industry, working alongside some incredible creative powerhouses.
Karmijn is passionate about crafting content that captivates her clients' audiences. She possesses a keen eye for aesthetics and knows how to utilise the latest trends on social media. Karmijn is always exploring new avenues for innovation in the digital marketing space.
When the workday is done, Karmijn is all about relaxation. You'll find her soaking up the sun at the beach with her loved ones, or sprucing up her living space with the latest European design trends.
Karmijn is passionate about crafting content that captivates her clients' audiences. She possesses a keen eye for aesthetics and knows how to utilise the latest trends on social media. Karmijn is always exploring new avenues for innovation in the digital marketing space.
When the workday is done, Karmijn is all about relaxation. You'll find her soaking up the sun at the beach with her loved ones, or sprucing up her living space with the latest European design trends.
Karmijn Feebrey
Account Manager
Olivia has an eye for creating aesthetically pleasing content and writing witty and captivating copy. Whether she is behind her laptop or assisting with content creation you’ll always see her with a smile on her face.
Currently she is in her final year at Swinburne University of Technology studying a Bachelor of Business and Bachelor Media and Communications majoring in Marketing and Advertising.
When she isn’t studying or working, you’ll most likely find Olivia planning her next trip overseas or at the gym.
Currently she is in her final year at Swinburne University of Technology studying a Bachelor of Business and Bachelor Media and Communications majoring in Marketing and Advertising.
When she isn’t studying or working, you’ll most likely find Olivia planning her next trip overseas or at the gym.
Olivia Spagnolo
Content & Community Coordinator
Meet Megan, our passionate web designer, developer and all-round problem-solver. With an innate eye for detail and a thirst for mastering new platforms and languages, Megan creates dynamic websites that captivate.
Armed with a Bachelor of Design in Digital Media, she delves into lines of code with finesse, ensuring flawless execution. Beyond design, Megan's media addiction fuels her love for pop music, podcasts, and cinema. She’s ready to chat movies anytime!
Armed with a Bachelor of Design in Digital Media, she delves into lines of code with finesse, ensuring flawless execution. Beyond design, Megan's media addiction fuels her love for pop music, podcasts, and cinema. She’s ready to chat movies anytime!
MEGAN NG
Web Designer & Developer
Meet Dan, our SEO wizard who thrives on the thrill of catapulting our clients to the top of Google search results. His passion for SEO is matched only by his deep understanding of Google's ever-evolving algorithms. With years of experience under his belt, Dan skilfully navigates the digital landscape, ensuring our clients not only rank high but also stand out.
When not busy decoding the mysteries of SEO, Dan is a globe-trotter at heart. His love for travel has taken him to corners far and wide, seeking new experiences and inspirations.
When not busy decoding the mysteries of SEO, Dan is a globe-trotter at heart. His love for travel has taken him to corners far and wide, seeking new experiences and inspirations.
Daniel Plumtree
SEO EXPERT
Charlotte possesses a vibrant imagination and a genuine fervour for crafting visually engaging and exciting creative content.
Charlotte holds a Bachelor of Creative Industries (Fashion and Media Communications) from Queensland University of Technology.
In her spare time you can find her scouring the vintage stores or sipping gin and tonics at a local bar.
Charlotte holds a Bachelor of Creative Industries (Fashion and Media Communications) from Queensland University of Technology.
In her spare time you can find her scouring the vintage stores or sipping gin and tonics at a local bar.
Charlotte Cory
Junior Art Director
Kristy Nielsen
Bookkeeper
Claire loves nothing more than creating a stunning aesthetic for her clients. With a background in the fashion industry, Claire has an in-depth understanding of 'what's cool' in the social media world and works hard to create a buzz around her client's accounts.
Claire holds a Bachelor of Arts & Science (Fashion & Textile Merchandising) from RMIT.
If you're looking for Claire and she’s not at the social media agency in Melbourne, she'll most likely have a coffee in one hand and a doggo in the other.
Claire holds a Bachelor of Arts & Science (Fashion & Textile Merchandising) from RMIT.
If you're looking for Claire and she’s not at the social media agency in Melbourne, she'll most likely have a coffee in one hand and a doggo in the other.
claire calladine
Co-DIRECTOR
Sonja is a seasoned graphic designer that obsesses over all things design. With extensive experience designing for the hospitality industry, she brings creativity and strategic insight to every project. Sonja's passion lies in crafting engaging visual narratives that resonate with audiences, elevating brands and sparking meaningful connections in the digital space.
Sonja holds a Bachelor of Design, majoring in Communication Design from Swinburne University of Technology.
Outside of work, you’ll find Sonja at a Pilates class or hosting a dinner party with a glass of Prosecco (or two).
Sonja holds a Bachelor of Design, majoring in Communication Design from Swinburne University of Technology.
Outside of work, you’ll find Sonja at a Pilates class or hosting a dinner party with a glass of Prosecco (or two).
Sonja Mason
Graphic designer
A master of all mediums, Lou aka @hotlucknails, has a talent for distilling a brand identity in visual form and making it sing in every context.
Whether she’s wire-framing web designs, creating logos, building social templates, or dreaming up your next nail glow up, you can rest assured the results will be inspired and quintessentially on-brand.
Is it the salt air or the confidence that comes from hundreds of happy brands and clients? Maybe both. In any case, Lou is a design powerhouse and our much loved Torquay contingent.
Whether she’s wire-framing web designs, creating logos, building social templates, or dreaming up your next nail glow up, you can rest assured the results will be inspired and quintessentially on-brand.
Is it the salt air or the confidence that comes from hundreds of happy brands and clients? Maybe both. In any case, Lou is a design powerhouse and our much loved Torquay contingent.
LOU GERTZEL
Graphic designer
Rylie is a true born creative. With a passion for strategic thinking - she pairs beautiful aesthetics to match. Her interdisciplinary experience in Art Direction, PR, Marketing and Social Media Management results in a unique skillset that guides the direction of brands.
She’s worked with big name brands for agencies and in-house from New York to Melbourne and a few cities in between.
Rylie holds a Bachelor of Fine Arts [Integrated Design] from Parsons, New York. If she’s not finding the perfect reference image, you’ll find her at a new local wine bar or coffee shop sourcing inspiration.
She’s worked with big name brands for agencies and in-house from New York to Melbourne and a few cities in between.
Rylie holds a Bachelor of Fine Arts [Integrated Design] from Parsons, New York. If she’s not finding the perfect reference image, you’ll find her at a new local wine bar or coffee shop sourcing inspiration.
Rylie Cooke
creative director
Ella is known for her infectious warmth and creativity. With an ability to turn ideas into captivating visuals, she thrives on challenges, approaching each project with unwavering dedication. Ella lives and breathes social media and design trends, and loves building connections with others.
Ella’s broad range of creative experience includes; Digital Content Creation, Wardrobe Styling, Events, Marketing, and a degree in Visual Merchandising.
When Ella’s not deep in content, you will find her at a pilates class or shopping up a storm
Ella’s broad range of creative experience includes; Digital Content Creation, Wardrobe Styling, Events, Marketing, and a degree in Visual Merchandising.
When Ella’s not deep in content, you will find her at a pilates class or shopping up a storm
Ella Eckholdt
Content Producer
Patricia is a globe-trotting photographer with a Bachelor in Visual Art (Photography) from The Victorian College of the Arts, celebrated for her work in documentary, travel, and fashion photography featured in leading publications.
When she's not behind the camera, she enjoys whipping up feasts for family and friends, sipping dirty martinis, watching The Real Housewives, and drawing inspiration from Mediterranean design.
When she's not behind the camera, she enjoys whipping up feasts for family and friends, sipping dirty martinis, watching The Real Housewives, and drawing inspiration from Mediterranean design.
PATRICIA SOFRA
SENIOR PHOTOGRAPHER
Farley is a visual storyteller, capturing moments and transforming them into stories. Dedicated to perfecting his craft, his passion for video production is only rivalled by his love for a morning coffee. On set, he brings his infectious sense of humour, creating a lively and enjoyable atmosphere. With his warm and friendly manner, Farley effortlessly puts our clients at ease, ensuring a comfortable and positive experience.
During his downtime, Farley can be found indulging in a craft beer or happily chasing after his pet groodle at the park.
During his downtime, Farley can be found indulging in a craft beer or happily chasing after his pet groodle at the park.
Farley Webb
VIDEOGRAPHER
Gabe is our senior copywriter. Driven by a deep passion for the written word, he is renowned for creating captivating content and storytelling for a myriad of top Australian brands.
Off-duty, he’s likely to be put-putting down the Great Ocean Road in a kombi van with his dog, Kasper, propelled by nothing but high-octane unleaded, coffee and the promise of surf.
Off-duty, he’s likely to be put-putting down the Great Ocean Road in a kombi van with his dog, Kasper, propelled by nothing but high-octane unleaded, coffee and the promise of surf.
Gabe Federico-Matthews
Senior Copywriter
With a love for creating aesthetic and engaging content, Vivien is most in her element filming interactive video content and curating deliciously-beautiful feeds for her clients’ accounts.
Vivien holds a Bachelor of Commerce (Marketing & Management) from University of Melbourne.
When she’s not hard at work, you can most likely find Viv sussing out the trendiest brunch spots while she scrolls endlessly through TikTok. Viv is truly at the pinnacle of all social media experts in Melbourne.
Vivien holds a Bachelor of Commerce (Marketing & Management) from University of Melbourne.
When she’s not hard at work, you can most likely find Viv sussing out the trendiest brunch spots while she scrolls endlessly through TikTok. Viv is truly at the pinnacle of all social media experts in Melbourne.
VIVIEN TEH
General Manager, Brand & Social
Nerieda thrives on continuously learning new things, interpreting data and adapting strategies and tactics for brands to reach their best potential. With a background in psychology, she is passionate about analysing, understanding and responding to consumer behaviour.
Nerieda holds a Bachelor of Arts and Masters in Marketing Communication from University of Melbourne. When she's not at work, you'll find Nerieda strolling through the hiking trails in the Macedon Ranges.
Nerieda holds a Bachelor of Arts and Masters in Marketing Communication from University of Melbourne. When she's not at work, you'll find Nerieda strolling through the hiking trails in the Macedon Ranges.
NERIEDA KEENAN
Head of Paid Media
Melissa is constantly keeping up with the latest and greatest digital marketing tools and is always looking for new ways to drive engagement, channel growth and acquisition for her clients.
Mel is Facebook Blueprint Digital Associate Certified and is most excited about planning, building and optimising campaigns and performance – where all decisions are data-driven. She holds a Graduate Diploma in Secondary Education & Careers Counselling.
You can often find
Mel scrolling Instagram with an almond chai in hand, dissecting ad creatives of other brands that interrupt her watching people doing home renovations.
Mel is Facebook Blueprint Digital Associate Certified and is most excited about planning, building and optimising campaigns and performance – where all decisions are data-driven. She holds a Graduate Diploma in Secondary Education & Careers Counselling.
You can often find
Mel scrolling Instagram with an almond chai in hand, dissecting ad creatives of other brands that interrupt her watching people doing home renovations.
MELISSA JENKINS
Ads manager
Samson Wu is a dynamic marketer with a deep passion for performance marketing. He’s known for crafting compelling ads that deliver results, blending creativity with strategic thinking in every campaign.
Samson is a self-taught expert in marketing, with a profound understanding of behavioral science, branding, and what makes people tick. Inspired by marketing classics from the early 1900s to today, his approach is rooted in fundamentals but always forward-looking.
With a strong background in service and e-commerce businesses, Samson excels in direct-to-consumer marketing. Outside of work, he’s either working out or diving into the latest marketing trends, staying ahead of the curve.
Samson is a self-taught expert in marketing, with a profound understanding of behavioral science, branding, and what makes people tick. Inspired by marketing classics from the early 1900s to today, his approach is rooted in fundamentals but always forward-looking.
With a strong background in service and e-commerce businesses, Samson excels in direct-to-consumer marketing. Outside of work, he’s either working out or diving into the latest marketing trends, staying ahead of the curve.
Samson Wu
ADS SPECIALIST
Lauren boasts over 8 years experience in professional and commercial photography. Passionate about food photography, Lauren loves being involved with Melbourne’s vibrant food and hospitality scene and making clients food look as irresistible as it tastes.
Her favourite aspect of her job is photographing people who are passionate about their business or craft. When she’s not taking or editing incredible shots, you’ll find Lauren tending to her impressive collection of indoor plants.
Her favourite aspect of her job is photographing people who are passionate about their business or craft. When she’s not taking or editing incredible shots, you’ll find Lauren tending to her impressive collection of indoor plants.
Lauren sadler
FOOD & LIFESTYLE PHOTOGRAPHER
Amy is a dynamic marketer who thrives in highly creative roles. With a solid background in the fashion industry, Amy has developed an exceptional ability to bring brands to life. She holds a Bachelor of Business Marketing from Swinburne University of Technology and has experience working in both in-house and agency environments.
Outside of work, Amy enjoys exploring Melbourne's vibrant wine bars, planning her next ski holiday, and unwinding with a dirty martini. Her passion for adventure and relaxation complements her professional dedication, making her a versatile and dynamic presence both in and out of the office.
Outside of work, Amy enjoys exploring Melbourne's vibrant wine bars, planning her next ski holiday, and unwinding with a dirty martini. Her passion for adventure and relaxation complements her professional dedication, making her a versatile and dynamic presence both in and out of the office.
Amy McAuliffe
Account Manager
Jess is an outgoing and dedicated content creator, with over 8 years of experience in the industry.
She thrives in fast-paced work and is always up for a challenge, whether that’s meeting tight deadlines or managing events.
Her multitude of experience with content creation comes from many avenues, such as wedding and events, healthcare and even UGC.
When she’s not getting the perfect shot, you can find her cooking up a storm in the kitchen, or hanging with her two dogs and cat.
She thrives in fast-paced work and is always up for a challenge, whether that’s meeting tight deadlines or managing events.
Her multitude of experience with content creation comes from many avenues, such as wedding and events, healthcare and even UGC.
When she’s not getting the perfect shot, you can find her cooking up a storm in the kitchen, or hanging with her two dogs and cat.
Jess McKay
Content Creator
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facebook management services
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instagram management services
LEARN MORELet’s come together to boost your brand image and visibility, up your engagement rate, and drive sales with the best Instagram marketing agency in Melbourne and NYC, Born Social!
tiktok management services
LEARN MOREWe offer comprehensive TikTok management services designed to lift your brand’s social media credibility, engagement and more. Let’s tap into TikTok’s unlimited potential together.
linkedin management services
LEARN MOREAt Born Social, our specialty as a Linkedin marketing agency is creating and implementing impactful strategies that elevate your brand and drive measurable results on the platform.
social media management
LEARN MOREOur social media management agency takes the puzzle out of social media so you can focus on what you do best: running your business.
videography services
LEARN MOREElevate your brand with our professional video production service, capturing your vision in stunning visual narratives. We're committed to delivering the highest quality production.
photography services
LEARN MOREThey say that with age comes wisdom. So, with over a decade’s experience capturing double-tap-worthy photographs, you could say we know what we are doing.
website design & development
LEARN MOREFrom front to back end, our integrated design and development disciplines ensure we can create, develop and launch websites that not only look good, but convert clicks to consumers.
digital advertising services
LEARN MOREWorking in-house, our paid media experts strategise, design, create, manage and monitor ad campaigns across Meta (Facebook & Instagram), Google, Pinterest, TikTok and LinkedIn.
influencer outreach management
LEARN MOREWhen it comes to finding an advocate for your brand, we don’t just know how to handle the who; but the what, the when, the where and the why, too.
graphic design services
LEARN MOREHarnessing our understanding of design principles and market trends, we’ll communicate your message loud and clear across social media and plenty more.
email marketing
LEARN MOREIncreasing your open and click through rates puts runs on the board. But making your consumer when they open their inbox? That’s a home run.
graphic design services
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