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At its core, social media marketing is all about promoting your brand via platforms like Facebook, Instagram, TikTok, and LinkedIn. It’s an intricate dance that involves creating and sharing content, engaging with followers, running ads, and analysing results to ensure you’re achieving your goals. The importance and allure of social media marketing lies in its seemingly infinite reach: you can connect with a broader audience, foster direct interactions with customers, and build brand loyalty beyond what you could achieve offline. When done right, the result is increased brand awareness, more traffic to your site, more leads, and ultimately boosted sales.
Social media marketing is important for your business for so many reasons! It enhances brand visibility, sparks customer engagement, and provides valuable insights into consumer behaviour enabling you to drill down into what your customers really want. By leveraging social media platforms, businesses can build a community around their brand, improve products and customer service, and drive sales.
Professional photography and videography are vital for enhancing your brand’s image and helping your business stand out in a visually driven market. High-quality visuals create a strong first impression, build trust with your audience, and present your products or services in the best possible light. By investing in professional visuals, you can foster deeper connections, increase engagement, and communicate your brand’s identity more effectively, setting your business apart from the competition.
SEO (Search Engine Optimisation) enhances your online presence by improving your website’s visibility on search engines, making it easier for potential customers to find you through higher rankings.
At Born Social, we specialise in four major social media platforms providing tailored strategies for each platform’s best practice, unique audience and content style:
• Facebook: Focusing on engagement and targeted advertising to connect with a broad audience.
• Instagram: Emphasising visual appeal through posts, stories, and ads to showcase brand, products and services and grow your follower-base.
• TikTok: Creating scroll-stopping short videos keeping abreast of latest trends and challenges to reach and engage a younger, trend-savvy audience.
• LinkedIn: B2B and B2C marketing strategies, event promotion, recruitment marketing, retargeting ads, and thought leadership content.
Yes, we only offer customised social media marketing packages! We tailor to the specific needs and goals of each and every client because no two are the same. We assess your brand, business objectives, target audience, and industry to create a bespoke strategy. Our services range from content creation, ad management, engagement strategies, and analytics, ensuring a personalised approach that aligns with your brand's vision and goals.
Yes! We provide comprehensive social media management services, including content creation, scheduling posts, engaging with followers, responding to comments and messages, and analysing performance metrics. Our team handles everything from strategy development to daily management, allowing you to focus on other aspects of your business while maintaining a strong and consistent online presence.
We offer a wide range of photography and videography services to meet your business needs. From in-studio product photography to on-location shoots, we cover everything. Our services include lifestyle photography, promotional videos for websites, social media content, and full campaign production. Whether you need high-quality images for your brand or engaging video content in both LOFI and HIFI formats, we can do it all.
Yes, we offer paid advertising services across Meta (Facebook & Instagram), Google, LinkedIn, TikTok, and Pinterest. Our team of ads specialists is highly experienced in creating, managing, and optimising campaigns to drive results and maximise ROI for your business.
We offer a full range of web design and development services, including custom web design, development, e-commerce solutions, and responsive websites that perform seamlessly across all devices. Our standout feature is our creativity, ensuring your website not only functions smoothly but also captures attention with unique, engaging designs that reflect your brand identity.
Yes, we provide email marketing services using platforms like Klaviyo and Mailchimp. From setting up automated flows to designing eye-catching emails, we handle every aspect of your email marketing strategy to help engage your audience and drive results. Whether you need ongoing campaigns or one-off promotional emails, we've got you covered.
First things first, we like to learn all about you! We start by conducting an initial assessment of your brand, target audience, and industry or niche. Next, we set clear goals and objectives, such as increasing brand awareness, driving website traffic, or generating leads. We develop a tailored content strategy, including brand books and guidelines if you’re yet to create these, then content themes, posting schedules, and platform-specific approaches. Finally, we establish metrics to measure success and set up monitoring tools to track performance.
The frequency of posts depends on the client's needs and the agreed-upon strategy. Typically, we recommend a consistent schedule, such as regular posts every 1-2 days on platforms like Instagram, TikTok and Facebook, and weekly updates on LinkedIn. The posting frequency can be adjusted based on campaign goals, audience engagement, budget, and platform best practices.
We measure the success of social media campaigns using key performance indicators (KPIs) such as engagement rate (likes, comments, shares), follower growth, reach and impressions, website traffic, and conversion rates. We provide detailed reports that analyse these metrics, offering insights into what’s working and areas for improvement. A data-driven approach ensures our clients can easily track results and improvements. Plus, it’s paramount for refining our strategies and garnering better and better results.
We begin each web development project with an onboarding session, where we conduct an in-depth, interview-style meeting to understand your business, goals, and vision. From there, we move into the planning, design, and development phases, ensuring you have opportunities to be involved and provide feedback throughout the process. This collaborative approach ensures that your website aligns perfectly with your brand and objectives.
Our SEO optimisation process begins with thorough keyword research to identify the terms and phrases most relevant to your audience and industry. We then focus on on-page optimisation, enhancing elements such as meta tags, content, and site structure to improve search engine rankings. Off-page optimisation follows, where we build high-quality backlinks and improve your site’s authority. Throughout the campaign, we continuously track performance, using analytics to monitor traffic, rankings, and conversions, and we adjust strategies as needed to ensure ongoing improvement and success.
Yes, each client is assigned a dedicated account manager who serves as the primary point of contact. Your account manager will oversee your social media strategy, coordinate with the creative team, and ensure your goals are met. They are always up for a chat, providing updates, and regularly presenting on campaign performance.
We provide regular updates and reports on your social media performance, typically on a monthly basis. These reports include detailed analytics, insights, and recommendations. In between, your account manager can be contacted ongoing. We also offer weekly or bi-weekly check-ins, depending on the client’s preference, to discuss ongoing campaigns and make any necessary adjustments.
We offer a flexible approach to collaboration, allowing clients to be as involved as they wish. Typically, we present our creative ideas for approval and work with you to finalise a shot list that aligns with your vision. Clients are welcome to attend the shoots to ensure everything meets their expectations, providing input throughout the process. Our goal is to ensure clear communication and alignment from start to finish.
We provide detailed reports on your campaigns every month, giving you insights into performance and results. If you prefer more frequent updates or have specific reporting needs, we can also offer custom reporting options tailored to your preferences.
We offer flexible custom pricing models and packaged services. Packages may include a set number of posts, ad management, and analytics reporting. All businesses are unique, and we create a custom plan that fits your budget and objectives.
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We don’t do lengthy lock-in contracts; most of our clients are ongoing month- to-month. You can expect to see meaningful results in approximately three months, this duration allows us to demonstrate the effectiveness of our services and to begin making data-driven adjustments to refine and improve strategy. We only ask for a 90 day notice for cancellation.
Our pricing is customised for each project, as we understand that no two clients or their needs are the same. We tailor our services to your specific goals and requirements, ensuring you get a solution that fits your budget and delivers maximum value for your business. For a personalised quote, please reach out to us with details about your project.
For our ongoing digital marketing services, we typically require a 90-day notice period for termination. This ensures we have adequate time to wrap up campaigns smoothly and deliver the best possible results before the end of the contract.
To start working with us, simply fill out our contact us form or give us a call. We'll schedule an initial consultation to discuss your business, goals, and how we can help. From there, we'll provide a proposal outlining our recommended services and strategy. Once agreed upon, we'll begin onboarding and unveil your new social media marketing plan.
To get started, we want to get to know you and your business. We'll need access to your existing social media accounts (if any), brand guidelines, and any relevant marketing materials. We'll also need information about your target audience, business goals, and any specific preferences or requirements you may have. This information helps us tailor our services to align with your brand and objectives.