Give your socials a glow-up with custom digital marketing strategies tailored to Beauty and Wellness industries.
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• Social Media Campaigns tailored for Beauty: We are your social glam squad, leveraging Instagram, TikTok, and Facebook to create and showcase curated content that shines with all things aesthetic and inspirational. From campaigns, socials to your website - all designed to captivate your tribe.
• SEO for Beauty: We facilitate connection. By boosting your visibility and ensuring you rank for beauty industry-relevant keywords, we drive more organic traffic to your website and grow your following every day.
• Influencer Marketing: We scout top talent so your brand can rub shoulders with the beauty influencers that really resonate. This way we introduce your products and services to wider audiences, giving them an air of quality, legitimacy and exclusivity.
The Born Social team is immersed in the Wellness community. Our intention is to be the best digital marketing agency for health and wellness brands and businesses. We love kicking a day off with aerial yoga, devising a strategic content plan for a local studio by lunch, and basking in a sound bath meditation after work. But most of all, our crew are passionate about the industry and love helping businesses thrive.
• Email Marketing for Wellness: The Born Social team crafts personalised campaigns to retain customers, build rapport and foster loyalty.
• Content Creation: From ideation to actualisation - we do it all. We’ll dream up complete campaigns, execute stunning photography and video, pen blogs and guides, and leverage trending health and wellness topics to inspire your audience.
• Pay-Per-Click (PPC) Campaigns: These increase traffic and awareness with Google and social media ads designed for wellness consumers.
Turn heads online with strategic social media campaigns.
• Instagram, Facebook & TikTok Strategies: We produce consistent and captivating video content and visual stories to showcase beauty tutorials, trends, as well as scroll-stopping product launches.
• Engagement Tactics: Strengthening your following with influencer collaborations, user-generated content (UGC), and targeted giveaways.
At Born Social, we’re all about turning beauty brands into icons. With a razor sharp team of marketers and creatives, a legion of happy clients in our wake, and a lifetime of lived experiences fawning over the best brands, products and services, our understanding of the beauty industry goes far beyond skin-deep. We create custom strategies that connect you with your audience, grow your following, and enhance your brand’s visibility. Our expert team blends passion, creativity and innovation, using the latest trends and data insights to help you outshine the competition. Whether you’re hard launching your business or socials, releasing a new product line, or revitalising your brand, we’re here to find your new look and take your brand to the next level!
Struggling to get more followers? Can’t generate leads online? That was before. Here’s what to expect after outsourcing to a social media marketing agency that specialises in Beauty and Wellness:
• Increased Online Engagement: You’ll attract more potential clients with engaging, shareable content and targeted ads.
• More Conversions: Window shoppers become loyal customers through optimised digital campaigns.
• Enhanced Brand Recognition: You get noticed in a crowded Beauty and Wellness space with strategic marketing initiatives.
• Improved Customer Loyalty: Relationships with your audience become stronger with our personalised messaging and dynamic content.
Our expert team of marketing wellness warriors craft engaging social media strategies from front to back. Our comprehensive services help beauty brands increase follower engagement and raise awareness, being sure to stay authentic, consistent and true to yourself.
In essence, your website is the face of your business. Often it’s an outsider’s first impression of you and your brand. That’s why we take such care in designing inviting and visually appealing websites that are user-friendly, showcase your offerings, and engage and inform your visitors.
Call it marketers intuition. We employ up-to-the-minute Search Engine Optimisation (SEO) tactics, Pay-Per-Click (PPC) advertising, and email campaigns that help your wellness brand reach the right audience.
We expand your reach with focused paid search, social media ads, and display campaigns that connect with your target demographic. With careful segmentation, targeting, and research we serve ads to those who are already in that treat-yourself frame of mind and most likely to convert.
Born Social maps your progress with detailed online analytics. We monitor and continuously improve our tactics along the way for best results. Plus we provide you with regular, straight-forward reports, ensuring we’re always on the same page with goals aligned.
~ Over 90k organic video views
*first month of Born Social providing Instagram reels
~ 1500 organic follower increase on Instagram
*in 6 months
~ Over 160k reel views
*in 4 months proceeding Born Social launch
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At Born Social, we combine a deep understanding of the wellness and beauty industries with cutting-edge digital marketing strategies. Our approach is tailored to the unique needs of wellness and beauty brands, ensuring that every campaign is aligned with your goals and resonates with your people. Unlike other agencies, we practise a holistic strategy that covers content creation, SEO, social media management, and paid advertising to grow your brand organically as well as via paid advertisements. We also pride ourselves on our hands-on, collaborative approach, working closely with you to ensure you enjoy constant growth and support along the way.
We track and measure success through a combination of key performance indicators (KPIs) constantly reviewing engagement rates, follower growth, website traffic, and conversion rates gives us priceless insights to improve your online presence and our strategies. For beauty and wellness brands, we can see how well your campaigns resonate with your audience by analysing likes, shares, and comments, as well as monitoring increases in brand awareness and customer loyalty via social listening and community engagement. So you never miss a beat, our detailed reports also highlight the return on investment (ROI), ensuring that your campaigns not only generate engagement but also deliver tangible results.
100%! In today’s landscape social media marketing is essential for beauty and wellness brands to connect with audiences and build a loyal following. Platforms like Instagram, TikTok, and Pinterest allow you to showcase your products, build relationships through influencer collaborations, and create tantalising and interactive content that inspires your audience. Whether you’ve never logged into a social media app, are too time-poor to manage your business account, or just can’t seem to get results, Born Social can give you the online makeover you need.
Yes, digital marketing is highly cost-effective for small beauty and wellness businesses. Unlike traditional marketing, digital strategies allow for precise targeting, ensuring that your budget is spent reaching the right audience. Whether through social media advertising, SEO, or email marketing, we design campaigns that fit your budget while maximising your reach and impact. This allows small businesses to compete in a crowded marketplace without overspending, and with Born Social, transparency is key so there are no hidden costs or fees.
Lay the foundation for your online transformation.
Book a free consultation!