Farren Baby

Brief

To support the launch of Farren Baby, we implemented a carefully considered visual strategy that reflects the brand’s Montessori-inspired mission. Our scope of work included e-commerce photography, website development, email marketing, social media management, paid advertising, and overall brand marketing. It was essential to communicate Farren Baby's dedication to providing developmentally appropriate, comfortable, and sustainable clothing. Born Social's vision involved crafting an eye-catching social media strategy designed to showcase Farren Baby's quality garments in action. It was essential our photoshoots for Farren Baby thoughtfully captured children in action—playing, exploring, and interacting with their surroundings. The imagery not only showcases the thoughtfully designed apparel, but also tells a story of a brand that understands and supports the growth and independence of children. Similarly, the website features clean, dynamic layouts with blocks of colour, reflecting the brand's harmonious blend of play and practicality.