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2018 Social Media Calendar

These days, there’s a holiday for everything! For brands looking to rise above the noise of social media, it’s important to get involved in relevant national and international holidays. 

It’s also a fun opportunity to leverage your brand amongst some pretty weird and whacky days and support some of the more serious, valuable causes. 

Our tip - ensure your content is true to the spirit of the holiday and not hiding a sales pitch, customers see right through this. 

Below we’ve compiled a list of the remaining holidays in 2018. See how many of them you didn't know about! We hope you find a new one you're excited to promote on your social media accounts.


1st: Dry July

Go dry this July and raise funds for people affected by cancer.


7th: World Chocolate Day

This is a day to indulge in & celebrate all things chocolate.

8th-14th: National Diabetes Week

Aims to raise awareness about the importance of early detection & early treatment for all types of diabetes. 


8th-15th: NAIDOC Week

Celebrates the history, culture and achievements of Aboriginal & Torres Strait Islander peoples.


14th: Bastille Day

The French national day honouring the anniversary of Storming of Bastille in 1789, a turning point for the French Revolution.


17th: World Emoji Day

July 17th is famously displayed on the 📅 calendar emoji, but the date is much bigger than just one emoji. World Emoji Day is a celebration of all emojis.


29th: International Tiger Day

An annual celebration to raise awareness for tiger conservation.



3rd: Jeans for Genes

The iconic fundraising campaign for the Children’s Medical Research Institute.


5th: World Friendship Day

A day for celebrating all things friendship and the importance of friends in our lives. 


8th: International Cat Day

A day dedicated to our love of felines, aiming to raise awareness for international animal welfare.


13th: International Left Handers Awareness Day

A day designated to left-handers by Lefthanders International.


19th: World Photo Day

A day dedicated to bringing community together to inspire a better world through photography. 


19th: World Humanitarian Day

World Humanitarian Day is held every year to pay tribute to aid workers who risk their lives in humanitarian service, and to rally support for people affected by crises around the world.


24th: Daffodil Day

The Cancer Council’s annual day to raise funds for cancer research, prevention & support. 



1st: Organic September

An annual campaign lead by the soil association encouraging people to make small changes to their purchasing habits and purchase genuine organic products.


1st: Footy Colours Day

A national fundraising campaign where participants are encouraged to wear their favourite team’s colours and host an event at their school, organisation, group or club to raise funds for kids with cancer.


1st-30th: Spring Racing Carnival

An iconic Melbourne event for the horse racing industry.


2nd: Father’s Day

A day for people to show their appreciation for their fathers and father figures.

10th: World Suicide Prevention Day

An awareness day to provide worldwide commitment and action to prevent suicides.


13th: R U OK Day

A national day of action dedicated to reminding everyone that any day is the day to ask, “Are you ok?”


28th: AFL Grand Final Holiday

A public holiday in the state of Victoria the day before the AFL Grand Final.


10th: World Mental Health Day

A day for global mental health education, awareness and advocacy against social stigma.


17th: National Ride to Work Day

Encouraging everyday Aussies to jump on a bike and get active on their way to work.


31st: Halloween

The spookiest day of the year!


1st: World Vegan Day

Celebrating the benefits of veganism for humans, animals and the natural environment.


1st: Movember

Dedicated to tackle prostate cancer, testicular cancer, mental health and suicide prevention and help men live happier, healthier, longer lives.



1st: World AIDS day

An international day dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection and mourning those who have died of the disease.


14th: Ugly Christmas Sweater Day

Because everyone needs an excuse to throw on an ugly Christmas sweater.


24th-26th: Christmas Period

A time for families to gather together.

31st: New Years Eve

The end of 2018! Bring on 2019!


Does it get any more eggsellent than @Gramercy.Social's Big Apple Benedict?! We think not 🤤 #BornSocial
Who took yesterday off for an indulgent, super-long weekend? 🙋‍♀️ Meet you at @LadygreenBrighton for Tuesday cocktails 😍🍸 #BornSocial
Can you tell this cheeky little angel had the most fun of us all at our @Moxie_Gear photoshoot? 🐕 #headshot #model #BornSocial
If you're looking for ways to limit your environmental impact, a reusable @KeepCup is a great place to start. 2.7 million coffee cups are thrown out every single day in Australia and are a major contributor to litter on our streets and in our waterways 😫 . Reduce, reuse and recycle wherever you can! 🌿 . Photo taken at @Mag_Nation for @StJamesMelb #BornSocial
We are very excited to show off our brand new @born_social logo! We’ll be rolling out our new branding this week. We sure hope you love it as much as we do! 💙
A big congratulations to our client @_tarrawarra_ on being awarded a @goodfoodau chef's hat for the third year in row! 🥇 👨‍🍳 We are super lucky to work with their talented team and are always in awe of the mouth-watering dishes that come out of the TarraWarra kitchen. 🍴 @markebbels