These days, there’s a holiday for everything! For brands looking to rise above the noise of social media, it’s important to get involved in relevant national and international holidays.
It’s also a fun opportunity to leverage your brand amongst some pretty weird and whacky days and support some of the more serious, valuable causes.
Our tip - ensure your content is true to the spirit of the holiday and not hiding a sales pitch, customers see right through this.
For a more recent content calendar, check out our 2022 Social Media Calendar!
2018 Social Media Calendar
Below we’ve compiled a list of the remaining holidays in 2018. See how many of them you didn't know about! We hope you find a new one you're excited to promote on your social media accounts.
JULY
1st: Dry July
Go dry this July and raise funds for people affected by cancer.
www.dryjuly.com
7th: World Chocolate Day
This is a day to indulge in & celebrate all things chocolate.
8th-14th: National Diabetes Week
Aims to raise awareness about the importance of early detection & early treatment for all types of diabetes.
www.itsabouttime.org.au
8th-15th: NAIDOC Week
Celebrates the history, culture and achievements of Aboriginal & Torres Strait Islander peoples.
www.naidoc.org.au
14th: Bastille Day
The French national day honouring the anniversary of Storming of Bastille in 1789, a turning point for the French Revolution.
https://lefestival.com.au/bastille-day/
17th: World Emoji Day
July 17th is famously displayed on the 📅 calendar emoji, but the date is much bigger than just one emoji. World Emoji Day is a celebration of all emojis.
https://worldemojiday.com
29th: International Tiger Day
An annual celebration to raise awareness for tiger conservation.
tigerday.panda.org
AUGUST
3rd: Jeans for Genes
The iconic fundraising campaign for the Children’s Medical Research Institute.
jeansforgenes.org.au
5th: World Friendship Day
A day for celebrating all things friendship and the importance of friends in our lives.
http://www.friendshipday.org/when-is-friendship-day.html
8th: International Cat Day
A day dedicated to our love of felines, aiming to raise awareness for international animal welfare.
www.ifaw.org
13th: International Left Handers Awareness Day
A day designated to left-handers by Lefthanders International.
lefthandersday.com
19th: World Photo Day
A day dedicated to bringing community together to inspire a better world through photography.
worldphotoday.com
19th: World Humanitarian Day
World Humanitarian Day is held every year to pay tribute to aid workers who risk their lives in humanitarian service, and to rally support for people affected by crises around the world.
un.org
24th: Daffodil Day
The Cancer Council’s annual day to raise funds for cancer research, prevention & support.
daffodilday.com.au
SEPTEMBER
1st: Organic September
An annual campaign lead by the soil association encouraging people to make small changes to their purchasing habits and purchase genuine organic products.
soilassociation.org
1st: Footy Colours Day
A national fundraising campaign where participants are encouraged to wear their favourite team’s colours and host an event at their school, organisation, group or club to raise funds for kids with cancer.
fightcancer.org.au
1st-30th: Spring Racing Carnival
An iconic Melbourne event for the horse racing industry.
springracingcarnival.com.au
2nd: Father’s Day
A day for people to show their appreciation for their fathers and father figures.
10th: World Suicide Prevention Day
An awareness day to provide worldwide commitment and action to prevent suicides.
wspd.org.au
13th: R U OK Day
A national day of action dedicated to reminding everyone that any day is the day to ask, “Are you ok?”
ruok.org.au
28th: AFL Grand Final Holiday
A public holiday in the state of Victoria the day before the AFL Grand Final.
OCTOBER
10th: World Mental Health Day
A day for global mental health education, awareness and advocacy against social stigma.
1010.org.au
17th: National Ride to Work Day
Encouraging everyday Aussies to jump on a bike and get active on their way to work.
bicyclenetwork.com.au
31st: Halloween
The spookiest day of the year!
NOVEMBER
1st: World Vegan Day
Celebrating the benefits of veganism for humans, animals and the natural environment.
wvd.org.au
1st: Movember
Dedicated to tackle prostate cancer, testicular cancer, mental health and suicide prevention and help men live happier, healthier, longer lives.
au.movember.com/
DECEMBER
1st: World AIDS day
An international day dedicated to raising awareness of the AIDS pandemic caused by the spread of HIV infection and mourning those who have died of the disease.
worldaidsday.org.au
14th: Ugly Christmas Sweater Day
Because everyone needs an excuse to throw on an ugly Christmas sweater.
nationaluglychristmassweaterday.org
24th-26th: Christmas Period
A time for families to gather together.
31st: New Years Eve
The end of 2018! Bring on 2019!