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The Importance of Web Design in Melbourne’s Growing Hospitality Industry

In today’s society, neglecting to have a quality, professional web presence can be truly detrimental to your business, particularly within Melbourne’s growing hospitality industry. When your business is in such a progressive market, it’s vital to stand out from your competitors, and one tried and tested way of doing this is with a well-designed, user-friendly website. 

Firstly, it’s no secret that having a web presence can truly make or break your business - people need to find you on search engines and they need to see a real result. It’s vital to show up when people perform a search on your business, if results don’t show a direct website, customers will not be able to find the information they require quick enough and may simply turn to competitors instead. Websites are the ultimate medium for you to control the way your business is portrayed online, giving your customers a taste of what you’re all about before they step a foot inside your establishment. It’s the first impression a user gets when they visit your website that can truly make or break their decision to visit your venue.

With online booking systems ever so common, today’s society are more likely to book a restaurant if they are able to do so on their smartphone without having to make a call. As much as we hate to say it, people much prefer indirect forms of communication and online booking systems provide just that. Not-to-mention, decreasing the time your staff spend answering phone calls and managing bookings, and the missed bookings because people can’t make calls after hours!

Should I put my menu on my website we hear you ask? Yes x1000! We can’t stress enough how important it is to display your offerings to potential customers during their information search stage, they want to see what dishes you serve and throughout our research here at Born Social, this has proven to be one of the primary decision makers when Melbournians are selecting their next dining destination.

High quality images and stunning branding stands out in the Melbourne restaurant and cafe industry, it’s that first impression someone has when visiting your website and social channels that businesses need to focus on building. In the marketing world, we don’t like to say ‘put all your eggs in the one basket,’ however, if you only have limited eggs, put them into your website and social channels! If you need help setting up a website for your restaurant or cafe or need a re-fresh of your current one, our team of in-house graphic designers are here to help! With affordable website solutions for small businesses, we’ve got you covered! Stunning brand imagery is our passion and we guarantee a modern, trendy & user-enticing website. Contact us today for an obligation free quote.

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Free content, from us to you! 🥳 We've been racking our brains - what can @Born_Social do to support other businesses facing the same hardship and uncertainty we are? During difficult times like we're currently experiencing, it is important to look out for one another. Supporting each other wherever we possibly can means we all come out stronger at the other end 💪 . We specialise in creating beautiful, insta-worthy content for brands, and we want to do exactly that for you, so you can keep posting on social media and connecting with your audience. . THE DETAILS // Once we've gathered a few different brands and received their products, @Born_Social will organise and cover the cost of the shoot. All you need to do is cover the cost of sending your product/s to us in Melbourne, or hand-deliver them yourself (contactless of course). . What do we get out of it? The opportunity to get creative (anyone else getting stir crazy?!), to work with different brands, and to feel like we did something to help. Who knows, maybe someone else will turn around and help us one day! ☺️ . GET IN TOUCH // Interested? Of course you are! Contact us today to let us know, and reserve your spot in our complimentary shoot 💙💙 . Know a brand that could benefit from this freebie? 👇👇 Tag them in the comments to let them know! #BornSocial
We're missing our caffeine hit supplied by our lovely clients @GrainStore517 - we cannot wait until they're open again 🧡 #BornSocial
#WFH to #flattenthecurve? Read our latest blog post for tips to work effectively and efficiently at home, AND keep a work-home life balance ✅ 👇 www.bornsocial.co/post/working-from-home-during-the-coronavirus-pandemic #BornSocial
Salads for days! 🤤 If you are in Melbourne CBD and you're looking for a yummy, healthy lunch, this is your place! .​ ​Photo taken for @stjamesmelb at @famishd_stjames ​#BornSocial
​Dreamy sunsets are what we live for. This window of time, just after the sun goes down, before the sky darkens is truly the best 🧡 ​. 📷 : unknown (please tag if you know)
We have this printed and posted on our office wall - a mantra we stand by! Try is out some time 😜 . ​source: unknown