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The Importance of Web Design in Melbourne’s Growing Hospitality Industry

In today’s society, neglecting to have a quality, professional web presence can be truly detrimental to your business, particularly within Melbourne’s growing hospitality industry. When your business is in such a progressive market, it’s vital to stand out from your competitors, and one tried and tested way of doing this is with a well-designed, user-friendly website. 

Firstly, it’s no secret that having a web presence can truly make or break your business - people need to find you on search engines and they need to see a real result. It’s vital to show up when people perform a search on your business, if results don’t show a direct website, customers will not be able to find the information they require quick enough and may simply turn to competitors instead. Websites are the ultimate medium for you to control the way your business is portrayed online, giving your customers a taste of what you’re all about before they step a foot inside your establishment. It’s the first impression a user gets when they visit your website that can truly make or break their decision to visit your venue.

With online booking systems ever so common, today’s society are more likely to book a restaurant if they are able to do so on their smartphone without having to make a call. As much as we hate to say it, people much prefer indirect forms of communication and online booking systems provide just that. Not-to-mention, decreasing the time your staff spend answering phone calls and managing bookings, and the missed bookings because people can’t make calls after hours!

Should I put my menu on my website we hear you ask? Yes x1000! We can’t stress enough how important it is to display your offerings to potential customers during their information search stage, they want to see what dishes you serve and throughout our research here at Born Social, this has proven to be one of the primary decision makers when Melbournians are selecting their next dining destination.

High quality images and stunning branding stands out in the Melbourne restaurant and cafe industry, it’s that first impression someone has when visiting your website and social channels that businesses need to focus on building. In the marketing world, we don’t like to say ‘put all your eggs in the one basket,’ however, if you only have limited eggs, put them into your website and social channels! If you need help setting up a website for your restaurant or cafe or need a re-fresh of your current one, our team of in-house graphic designers are here to help! With affordable website solutions for small businesses, we’ve got you covered! Stunning brand imagery is our passion and we guarantee a modern, trendy & user-enticing website. Contact us today for an obligation free quote.


Um, can we please get these in Australia? 😮🍰 ​. ​Photo via: @llkcake
Video content often performs well for our clients! We love creating GIFS to show food at its best 🤤 ​. ​Content creation for @LadygreenBrighton #BornSocial
Hello to our new followers! 👋 We are Born Social. We are a boutique agency born in Melbourne, Australia who pride ourselves on being ahead of the game. ​. ​To find out more about what we do, visit our website linked in our bio or feel free to DM us your questions. We can't wait to meet you and help you expand your brand! ​. ​Photo via @ispydiy
Happy Tuesday 😜 ​. ​Photo via: tumblr "itsmegkehoe"
When your drinks look this pretty, you almost don't want to drink them! 😍 ​. ​Content creation for @LadygreenBrighton #BornSocial
That Sunday feeling via: @sarah.la.vie ✌️💖