Social media has become an integral part of modern marketing, and businesses that want to succeed online must have a strong presence on these platforms. However, with so much content vying for users' attention, it can be challenging to get noticed. That's where a combination of organic social media presence and paid social media advertising can make all the difference. In this blog, we'll explore why having an active organic social media presence and using paid social media advertising together can help you reach a wider audience, build relationships with your customers, and achieve your marketing goals more effectively.
Why is an active social media presence so important?
Having an active and engaged social media presence is important for several reasons:
1. Builds brand awareness
By regularly posting on your social media profiles, you can increase your brand's visibility and reach a wider audience. This helps to create brand recognition and familiarity, which can lead to increased customer loyalty and sales.
2. Engages your audience
An active social media profile allows you to connect with your followers and engage them in conversations. This helps to build relationships and create a community around your brand, which can lead to increased engagement, loyalty, and advocacy.
3. Provides social proof
When people visit your social media profiles and see that you have an active and engaged following, it can serve as social proof of the quality and value of your brand. This can help to build trust and credibility with potential customers.
4. Drives traffic to your website
By including links to your website in your social media posts and profile, you can drive traffic to your website and increase your chances of converting visitors into customers.
5. Keeps your brand top of mind
Regularly posting on social media keeps your brand top of mind for your followers, even when they're not actively looking for your products or services. This can increase the likelihood of them choosing your brand over competitors when the need arises.
Overall, having an active and engaged Instagram and Facebook profile is important for building brand awareness, engaging your audience, providing social proof, driving traffic to your website, and keeping your brand top of mind.
Why should you include paid advertising in your social media strategy?
Using organic social media and paid advertising together can help you reach a wider audience and achieve better results for your marketing efforts. Here are some reasons why:
1. Increased reach
Organic social media efforts are limited to your existing audience, while paid advertising allows you to reach a wider audience that may not have otherwise seen your content. By using paid advertising in conjunction with organic social media, you can increase the visibility of your brand and content, and potentially reach new customers.
2. Targeted audience
With paid advertising, you can target specific groups of people based on their demographics, interests, behaviours, and more. By using organic social media in conjunction, you can also create content that resonates with your target audience and encourages them to engage with your brand.
Organic social media is a cost-effective way to build your brand and establish a relationship with your audience. By combining it with paid advertising, you can maximise the ROI of your marketing efforts and get the best results for your budget.
4. Diversify your approach
Relying solely on paid advertising can be risky, as changes in algorithms or policies can affect your reach and ROI. By diversifying your approach with organic social media, you can mitigate this risk and ensure that your brand remains visible and relevant to your audience.
5. Measurable results
One of the greatest advantages of paid advertising is the ability to track and measure your results. This means you can see exactly how your advertising is performing and adjust your strategy accordingly. By using paid advertising in conjunction with organic social media, you can track the success of your overall social media strategy and make data-driven decisions to optimise your efforts.
In conclusion, having an active organic social media presence and using paid social media advertising together is crucial for businesses that want to succeed online. By building a strong brand presence through organic social media and amplifying your message with paid advertising, you can reach a wider audience, engage your customers, build trust and credibility, drive traffic to your website, and ultimately achieve your marketing goals more effectively.
Whether you're a small business owner or a marketing professional, incorporating both organic and paid social media strategies into your marketing plan can help you stay ahead of the competition and drive success for your business.