Together Co-Living




GCP Hospitality


Melbourne's newest co-living space partnered with Born Social to bring together their established brand narrative and messaging through curated content and digital marketing strategy.


In a time of industry havoc, Born Social was approached in the summer of 2020 to provide creative solutions for the opening of Together Co-Living. Located in Preston, Melbourne, the property provides residents an all-in-one living solution designed for the modern lifestyle with a big focus on community and perks of communal and working spaces, yet their own privacy.


Leaning into the brand's clean, simple and sharp personality, with a touch of spontaneity, the Born Social team set up a social narrative that spoke to the guests and leaned into the flexibility of the offerings by tying together the rooms, facilities, community events and on-property restaurant & bar. To keep up with Melbourne's ever-changing hospitality industry with numerous lock-downs and re-opens, the team adapted to resident booking beahiours and new audience trends. Social engagement increased year on year and the average return on ad spend in 2022-2023 equated to 18.24, surpassing industry benchmarks.

Chair at desk
Exterior of hotel
Spread of food
Person holding burger
Person playing ping pong
person taking photo of their food
Food on table
Person swimming in pool
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