Together Co-Living

Hospitality

HOTELS & LODGING

Services

Melbourne's newest co-living space partnered with Born Social to bring together their established brand narrative and messaging through curated content and digital marketing strategy.

Brief

In a time of industry havoc, Born Social was approached in the summer of 2020 to provide creative solutions for the opening of Together Co-Living. Located in Preston, Melbourne, the property provides residents an all-in-one living solution designed for the modern lifestyle with a big focus on community and perks of communal and working spaces, yet their own privacy.

Work

Leaning into the brand's clean, simple and sharp personality, with a touch of spontaneity, the Born Social team set up a social narrative that spoke to the guests and leaned into the flexibility of the offerings by tying together the rooms, facilities, community events and on-property restaurant & bar. To keep up with Melbourne's ever-changing hospitality industry with numerous lock-downs and re-opens, the team adapted to resident booking beahiours and new audience trends. Social engagement increased year on year and the average return on ad spend in 2022-2023 equated to 18.24, surpassing industry benchmarks.

No items found.

Client Testimonial

G'day,  I'm
and I work for
.  You can reach me at
and at
,  i'd like to chat about
.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
born social creative agency logo
good things coming...