TarraWarra Estate

RESULTS

A new creative vision was developed to re-energize the brand with a primary focus on social and digital content. Drawing inspiration from the expansive venue, Born Social set to visually portray what a day on the idyllic vineyards would look like through videography capturing a couple's romantic wander through the estate's rolling vineyards, cellar door and hatted restaurant. This new promotional video was produced, shot and launched across all social and digital channels which increased online reservations and winery visitors in the first 6 months. All creative was elevated with new high-quality food and beverage photography and paired with new brand graphics and engaging videography to produce a carefully curated social media feed. The team saw 100% increase in Instagram & Facebook followers in 18 months. Paid social advertising campaigns further increased website traffic and social engagement resulting in 2.81 ROAS on Conversions Campaign.