TarraWarra Estate




TarraWarra Estate


Recognised as the place to visit in Melbourne's Yarra Valley wine region, TarraWarra Estate collaborated with Born Social with a focus to increase foot traffic and improve overall brand recognition.


Aligning with the premium look and feel of the property, the estate wanted to ensure their online presence replicated the same premium experience of being on property.


A new creative vision was developed to re-energize the brand with a primary focus on social and digital content. Drawing inspiration from the expansive venue, Born Social set to visually portray what a day on the idyllic vineyards would look like through videography capturing a couple's romantic wander through the estate's rolling vineyards, cellar door and hatted restaurant. This new promotional video was produced, shot and launched across all social and digital channels which increased online reservations and winery visitors in the first 6 months. All creative was elevated with new high-quality food and beverage photography and paired with new brand graphics and engaging videography to produce a carefully curated social media feed. The team saw 100% increase in Instagram & Facebook followers in 18 months. Paid social advertising campaigns further increased website traffic and social engagement resulting in 2.81 ROAS on Conversions Campaign.

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Client Testimonial

"We have been working with the team at Born Social for over 2 years. The content and images they produce are perfect for our brand, they are creative and visually beautiful. They take the stress out of managing ad campaigns and are constantly coming up with ways to present our business in a new way. We highly recommend Born Social for anyone wanting to develop their social media strategy."

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