As a boutique gin distillery in Melbourne, Patient Wolf endeavours to create modern-classics that aim to inspire. Born Social was bought on board to further support and leverage their Australian marketing efforts.
To charter new territory into the high-end gin market, Patient Wolf required a multi-channel brand awareness campaign that highlights their innovative, yet traditional gin making beliefs while showcasing their innovative product collaborations with the likes of 6Ft6.
Born Social developed a strong and clear digital marketing strategy with a focus on paid social advertising. Annual and quarterly camapigns were executed ranging from conversions and promotional campaigns, through to website traffic targeted camapigns to drive direct web sales. To bring to life the simplistic nature of the brand, the team creatively produced, directed and shot a lifestyle shoot that could be showcased in engaging paid ads and repurposed for organic social assets. The expansive cross channel paid media strategy increased brand awareness, bringing in over 4.75 x their advertising spend in revenue. Website trafffic doubled over 18 months which garnered rich data that improved ad campaign results year over year.
Born Social have been fantastic for our small business to work with. Their team are content creation geniuses and have overseen two excellent photoshoots for us. Their management of our ongoing ad campaigns has been highly successful, generating huge amounts of traffic and sales for us. Look forward to an ongoing relationship with Born Social!