Strato Melbourne
Hospitality
BAR & RESTAURANT
CLIENT
Strato Melbourne
SUMMARY
Soaring 139 metres above Melbourne's skyline, Strato is Melbourne's newest rooftop bar and restaurant. Born Social launched Strato's digital and social presence to introduce this luxury hospitality venue to the market.
Brief
It was imperative that a curated content approach was initiated to ensure a successful opening for Strato Melbourne. Their luxury brand image needed to be reflected across social media through the use of graphics and high-quality imagery in order to stimulate the curiosity of potential visitors and audiences. Strong brand awareness was imperative from the moment the venue opened its doors, with a strong focus on maintaining popularity across the first year of operations.
RESULTS
We had the unique opportunity to work with a blank canvas for the launch of Strato Melbourne. With the careful curation of a vibrant, bold and indulgent social media feed and website, we projected Strato's desired brand image in a sophisticated manner to position them within Melbourne's popular hospitality sector. We communicated key brand messaging for the venue, whilst still maintaining a high-level of engagement and a reputation of quality. Now a landmark in Melbourne's skyline, Strato Melbourne has become the luxury of choice amongst many Melbournians and visitors. Our reach across socials skyrocketed across the first 6 months, gaining 15k Instagram followers, 3.2k Facebook followers and 40k website visits. Throughout a series of curated advertising campaigns, we achieved a reach of over 435k across Meta platforms.
Client Testimonial
The Born Social team are amazing to work with and helped us with the launch of our hospitality venue. The team are extremely engaged and helpful and absolutely fantastic to work with. Thank you for all your support and we love what you guys are doing!
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