Kaleidoscope
Fashion & Retail
ART INSTALLATION
CLIENT
Keith Courtney
PROJECT SUMmary
Emanating a vibrant fusion of colour and creativity, KALEIDOSCOPE emerged as an immersive art exhibition, captivating visitors within its intricate mirror maze. At the esteemed Arts Centre in Melbourne and later at Brisbane's iconic Powerhouse, Born Social orchestrated the unveiling of this unique masterpiece to the world. Our mission was to convey the enchantment and allure of KALEIDOSCOPE, introducing this artistic wonder to audiences far and wide.
Brief
Emanating a vibrant fusion of colour and creativity, KALEIDOSCOPE emerged as an immersive art exhibition, captivating visitors within its intricate mirror maze. At the esteemed Arts Centre in Melbourne and later at Brisbane's iconic Powerhouse, Born Social orchestrated the unveiling of this unique masterpiece to the world. Our mission was to convey the enchantment and allure of KALEIDOSCOPE, introducing this artistic wonder to audiences far and wide.
Work
Navigating unchartered territory, we launched the KALEIDOSCOPE exhibition on the artist's existing accounts. Our mission: to create a resounding buzz around the exhibition, resulting in visitation. Harnessing the power of carefully chosen influencers who visited KALEIDOSCOPE, we crafted a wave of awareness that surged across audiences. Employing targeted paid campaigns on Meta, we skilfully channeled our efforts, resulting in a remarkable results. Instagram followers tripled, fostering a thriving community; engagement soared by an astonishing 674%. Facebook gathered 500 likes, while Meta ads generated an impressive 12,827 clicks to ticket bookings. Our curated influencer outreach, spanning TikTok and Instagram, garnered over 1 million organic views.
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