Beauty & Wellness
Our content strategy for Vive Active builds upon the existing brand, embracing its fun, bold and bright spirit, while maintaining authenticity and adhering to its core values both in-studio and online. Through captivating content, we aim to spark a vibrant dialogue that encourages community interaction and sharing of experiences, fostering meaningful conversations that embrace inclusivity.
At Vive Active, our objectives revolve around brand awareness, engagement, partnerships, and increased website traffic. To measure our success, we have established key performance indicators (KPIs) that include account growth, engagement rate, follower reach, and sales growth.
Through captivating photography and videography we invite the community into what a day in the life at VIVE ACTIVE looks like — from classes, to workout tips, the luxe facilities, members, trainers & life off-duty. Our aim is to create fun & light-hearted content that diversifies followers & boosts engagement. We also empower members & the fitness community with knowledge-driven content that positions VIVE ACTIVE as a leading athletic reformer pilates workout provider, led by the most-skilled trainers in the industry.