We’ve prepared the ultimate Social Media Marketing Calendar for 2023, just for you.
Plan ahead for a fun, engaging social media strategy in 2023 with this extensive list of quirky holidays, and national days to leverage on Instagram, Tik Tok, Facebook & more!
Whether you own a cafe, fashion brand or something in-between, there’s a plethora of days to celebrate!
January
1st - New Year's Day
1st - National Hangover Day
2nd - New Year’s Day Public Holiday in Lieu
8th - National Bubble Bath Day
9th - National Law Enforcement Appreciation Day
10th - National Houseplant Appreciation Day
13th - National Gluten Free Day
14th - National Dress up Your Pet Day
15th - National Bagel Day
18th - National Gourmet Coffee Day
19th - National Popcorn Day
19th - Get to Know Your Customers Day (Quarterly)
21st - National Hugging Day
22nd - Chinese New Year - Year of the Rabbit
22nd - National Hot Sauce Day
23rd - National Pie Day
24th - National Compliment Day
24th - National Peanut Butter Day
26th - Australia Day (public holiday)
27th - National Have Fun at Work Day
29th - National Puzzle Day
30th - National Croissant Day
30th - School Term Starts
31st - National Hot Chocolate Day
February
4th - World Cancer Day
9th - National Pizza Day
13th - Galentine’s Day
14th - Valentine's Day
15th - Singles Awareness Day
20th - National Love Your Pet Day
21st - Shrove Tuesday
22nd - Ash Wednesday
25th - Mardi Gras
March
3rd - World Wildlife Day
3rd - National Unplugging Day
3rd - Employee Appreciation Day
8th - International Women's Day
9th - Popcorn Lovers Day
16th - AFL First Round
17th - St. Patrick's Day
20th - International Day of Happiness
23rd - National Puppy Day
25th - Earth Hour - 8:30pm
26th - Purple Day
29th - Melbourne Comedy Festival Starts
30th - Australian Grand Prix (4 Days)
31st - Transgender Day of Visibility #TDOV
April
1st - April Fools Day
1st - National Stress Awareness Day
2nd - World Autism Awareness Day
2nd - Daylight Savings Ends
3rd - Find a Rainbow Day
7th - National Beer Day
7th - World Health Day #letstalk
7th - Good Friday
7th - School Holidays Starts*
8th - Easter Saturday
9th - Easter Sunday
10th - Easter Monday
10th - National Siblings Day
11th - Easter Tuesday
11th - National Pet Day
16th - National Wear Your Pyjamas to Work Day
20th - Get to Know Your Customers Day (Quarterly)*
22nd - Earth Day
23rd - School Holidays End*
23rd - Melbourne Comedy Festival Ends
25th - ANZAC Day
28th - Pay it Forward Day
30th - National Adopt a Pet Day
May
1st - International Workers Day
2nd - World Asthma Day
4th - Stay Wars Day (may the 4th be with you)
5th - Cince de Mayo
7th - World Cosmopolitan Day
11th - International Receptionist Day
13th - World Cocktail Day
14th - Mother's Day
16th - Love a Tree Day
15th-21st - National Volunteer Week #NVW2023
17th - International Day Against Homophobia, Transphobia & Biphobia
25th - Australia's Biggest Morning Tea
27th-3rd June - National Reconciliation Week
28th - National Hamburger Day
June
2nd - Leave the Office Early Day
2nd - National Donut Day
10th - World Gin Day
12th - King's Birthday (ACT, NSW, NT, SA, TAS, VIC)
14th - World Blood Donor Day
15th - Nature Photography Day
17th - World Martini Day
20th - World Refugee Day
21st - National Selfie Day
21st - World Music Day
23rd - National Take Your Dog to Work Day
24th - School Holidays Start
27th - National Sunglasses Day
30th - Social Media Day
July
Plastic-Free July
Dry July
Christmas in July
1st - International Joke Day
2nd - World UFO Day
5th - National Bikini Day
6th - National Fried Chicken Day
7th - World Chocolate Day
7th - Global Forgiveness Day
9th - School Holidays End
10th - National Diabetes Week
13th - National French Fry Day
14th - Bastille Day (France)
15th - National Give Something Away Day
16th - World Snake Day
16th - National Ice Cream Day
17th - World Emoji Day
17th - National Tattoo Day
18th - Nelson Mandela Day
20th - Moon Day
20th - Get to Know Your Customers Day (Quarterly)
22nd - National Pyjama Day
23rd - International Parents' Day
24th - National Cousins Day
24th - National Tequila Day
28th - National Talk in an Elevator Day
29th - International Tiger Day
30th - International Day of Friendship
August
TBC - Afterpay Day
1st - Respect for Parents Day
2nd - National Colouring Book Day
4th - International Beer Day
5th - Work Like A Dog Day
8th - International Cat Day
9th - National Book Lovers Day
10th - National Lazy Day
11th - Red Nose Day
11th - National Sons & Daughters Day
12th - International Youth Day
12th - World Elephant Day
12th - Science Week
13th - International Lefthanders Day
15th - National Relaxation Day
16th - National Tell A Joke Day
17th - National Nonprofit Day
19th-26th - Book Week
19th - World Photography Day
19th - World Humanitarian Day
20th - National Lemonade Day
21st - Senior Citizens Day
26th - Women's Equality Day
26th - National Dog Day
28th - Red Wine Day
September
TBC - AFL Grand Final Public Holiday
TBC - AFL Grand Final
2nd - World Coconut Day
3rd - Father's Day
5th - International Day of Charity
6th - Read a Book Day
8th - International Literacy Day
8th - Stand Up to to Cancer Day
11th - National Day of Service & Remembrance
12th - National Video Games Day
14th - R U OK? Day
16th - National Dance Day
16th - School Holidays Begin
18th - Equal Pay Day
19th - Talk Like a Pirate Day
21st - International Day of Peace
21st - Miniature Golf Day
22nd - World Car-Free Day
26th - National Pancake Day
27th - World Tourism Day
27th - National Women's Health & Fitness Day
28th - National Good Neighbour Day
30th - International Podcast Day
October
1st - International Coffee Day
1st - World Vegetarian Day
1st - School Holidays End
2nd - World Habitat Day
2nd - International Day of Nonviolence
3rd - National Techies Day
4th - National Taco Day
4th - World Animal Day
5th - World Teachers Day
5th - National Do Something Nice Day
6th - World Smile Day
10th - World Mental Health Day
11th - International Day of the Girl
12th - World Sight Day
14th - National Dessert Day
15th - Global Handwashing Day
16th - National Boss's Day
16th - World Food Day
17th - International Day for the Eradication of Poverty
19th - Get to Know Your Customers Day (Quarterly)
20th - World Statistics Day
21st - Reptile Awareness Day
24th - United Nations Day
25th - Greasy Foods Day
25th - World Pasta Day
29th - Grandparents' Day
30th - Checklist Day
30th - National Publicist Day
31st - Halloween
November
Movember
1st - World Vegan Day
2nd - Day of the Dead (Mexican Festival)
3rd - Sandwich Day
6th - National Nachos Day
7th - Melbourne Cup (public holiday)
8th - Cappuccino Day
11th - Remembrance Day
13th - World Kindness Day
14th - World Diabetes Day
21st - Entrepreneurs Day
23rd - Thanksgiving (United States)
24th - Black Friday
25th - Shop Small / Small Business Saturday
26th - National Cake Day
December
1st - World AIDS Day #WAD2023
3rd - International Day of People with Disability #IDPWD
4th - International Cookie Day
10th - Human Rights Day
13th - Ice Cream Day
14th - Free Shipping Day
18th - Mickey Mouse Day
20th - National Sangria Day
21st - School Holidays Begin
21st - World Television Day
24th - Christmas Eve
24th - Eggnog Day
25th - Christmas (public holiday)
26th - Boxing Day (public holiday)
31st - New Year's Eve
31st - Champagne Day
say g'day?
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