We’ve prepared the ultimate Social Media Marketing Calendar for 2023, just for you.
Plan ahead for a fun, engaging social media strategy in 2023 with this extensive list of quirky holidays, and national days to leverage on Instagram, Tik Tok, Facebook & more!
Whether you own a cafe, fashion brand or something in-between, there’s a plethora of days to celebrate!
January
1st - New Year's Day
1st - National Hangover Day
2nd - New Year’s Day Public Holiday in Lieu
8th - National Bubble Bath Day
9th - National Law Enforcement Appreciation Day
10th - National Houseplant Appreciation Day
13th - National Gluten Free Day
14th - National Dress up Your Pet Day
15th - National Bagel Day
18th - National Gourmet Coffee Day
19th - National Popcorn Day
19th - Get to Know Your Customers Day (Quarterly)
21st - National Hugging Day
22nd - Chinese New Year - Year of the Rabbit
22nd - National Hot Sauce Day
23rd - National Pie Day
24th - National Compliment Day
24th - National Peanut Butter Day
26th - Australia Day (public holiday)
27th - National Have Fun at Work Day
29th - National Puzzle Day
30th - National Croissant Day
30th - School Term Starts
31st - National Hot Chocolate Day
February
4th - World Cancer Day
9th - National Pizza Day
13th - Galentine’s Day
14th - Valentine's Day
15th - Singles Awareness Day
20th - National Love Your Pet Day
21st - Shrove Tuesday
22nd - Ash Wednesday
25th - Mardi Gras
March
3rd - World Wildlife Day
3rd - National Unplugging Day
3rd - Employee Appreciation Day
8th - International Women's Day
9th - Popcorn Lovers Day
16th - AFL First Round
17th - St. Patrick's Day
20th - International Day of Happiness
23rd - National Puppy Day
25th - Earth Hour - 8:30pm
26th - Purple Day
29th - Melbourne Comedy Festival Starts
30th - Australian Grand Prix (4 Days)
31st - Transgender Day of Visibility #TDOV
April
1st - April Fools Day
1st - National Stress Awareness Day
2nd - World Autism Awareness Day
2nd - Daylight Savings Ends
3rd - Find a Rainbow Day
7th - National Beer Day
7th - World Health Day #letstalk
7th - Good Friday
7th - School Holidays Starts*
8th - Easter Saturday
9th - Easter Sunday
10th - Easter Monday
10th - National Siblings Day
11th - Easter Tuesday
11th - National Pet Day
16th - National Wear Your Pyjamas to Work Day
20th - Get to Know Your Customers Day (Quarterly)*
22nd - Earth Day
23rd - School Holidays End*
23rd - Melbourne Comedy Festival Ends
25th - ANZAC Day
28th - Pay it Forward Day
30th - National Adopt a Pet Day
May
1st - International Workers Day
2nd - World Asthma Day
4th - Stay Wars Day (may the 4th be with you)
5th - Cince de Mayo
7th - World Cosmopolitan Day
11th - International Receptionist Day
13th - World Cocktail Day
14th - Mother's Day
16th - Love a Tree Day
15th-21st - National Volunteer Week #NVW2023
17th - International Day Against Homophobia, Transphobia & Biphobia
25th - Australia's Biggest Morning Tea
27th-3rd June - National Reconciliation Week
28th - National Hamburger Day
June
2nd - Leave the Office Early Day
2nd - National Donut Day
10th - World Gin Day
12th - King's Birthday (ACT, NSW, NT, SA, TAS, VIC)
14th - World Blood Donor Day
15th - Nature Photography Day
17th - World Martini Day
20th - World Refugee Day
21st - National Selfie Day
21st - World Music Day
23rd - National Take Your Dog to Work Day
24th - School Holidays Start
27th - National Sunglasses Day
30th - Social Media Day
July
Plastic-Free July
Dry July
Christmas in July
1st - International Joke Day
2nd - World UFO Day
5th - National Bikini Day
6th - National Fried Chicken Day
7th - World Chocolate Day
7th - Global Forgiveness Day
9th - School Holidays End
10th - National Diabetes Week
13th - National French Fry Day
14th - Bastille Day (France)
15th - National Give Something Away Day
16th - World Snake Day
16th - National Ice Cream Day
17th - World Emoji Day
17th - National Tattoo Day
18th - Nelson Mandela Day
20th - Moon Day
20th - Get to Know Your Customers Day (Quarterly)
22nd - National Pyjama Day
23rd - International Parents' Day
24th - National Cousins Day
24th - National Tequila Day
28th - National Talk in an Elevator Day
29th - International Tiger Day
30th - International Day of Friendship
August
TBC - Afterpay Day
1st - Respect for Parents Day
2nd - National Colouring Book Day
4th - International Beer Day
5th - Work Like A Dog Day
8th - International Cat Day
9th - National Book Lovers Day
10th - National Lazy Day
11th - Red Nose Day
11th - National Sons & Daughters Day
12th - International Youth Day
12th - World Elephant Day
12th - Science Week
13th - International Lefthanders Day
15th - National Relaxation Day
16th - National Tell A Joke Day
17th - National Nonprofit Day
19th-26th - Book Week
19th - World Photography Day
19th - World Humanitarian Day
20th - National Lemonade Day
21st - Senior Citizens Day
26th - Women's Equality Day
26th - National Dog Day
28th - Red Wine Day
September
TBC - AFL Grand Final Public Holiday
TBC - AFL Grand Final
2nd - World Coconut Day
3rd - Father's Day
5th - International Day of Charity
6th - Read a Book Day
8th - International Literacy Day
8th - Stand Up to to Cancer Day
11th - National Day of Service & Remembrance
12th - National Video Games Day
14th - R U OK? Day
16th - National Dance Day
16th - School Holidays Begin
18th - Equal Pay Day
19th - Talk Like a Pirate Day
21st - International Day of Peace
21st - Miniature Golf Day
22nd - World Car-Free Day
26th - National Pancake Day
27th - World Tourism Day
27th - National Women's Health & Fitness Day
28th - National Good Neighbour Day
30th - International Podcast Day
October
1st - International Coffee Day
1st - World Vegetarian Day
1st - School Holidays End
2nd - World Habitat Day
2nd - International Day of Nonviolence
3rd - National Techies Day
4th - National Taco Day
4th - World Animal Day
5th - World Teachers Day
5th - National Do Something Nice Day
6th - World Smile Day
10th - World Mental Health Day
11th - International Day of the Girl
12th - World Sight Day
14th - National Dessert Day
15th - Global Handwashing Day
16th - National Boss's Day
16th - World Food Day
17th - International Day for the Eradication of Poverty
19th - Get to Know Your Customers Day (Quarterly)
20th - World Statistics Day
21st - Reptile Awareness Day
24th - United Nations Day
25th - Greasy Foods Day
25th - World Pasta Day
29th - Grandparents' Day
30th - Checklist Day
30th - National Publicist Day
31st - Halloween
November
Movember
1st - World Vegan Day
2nd - Day of the Dead (Mexican Festival)
3rd - Sandwich Day
6th - National Nachos Day
7th - Melbourne Cup (public holiday)
8th - Cappuccino Day
11th - Remembrance Day
13th - World Kindness Day
14th - World Diabetes Day
21st - Entrepreneurs Day
23rd - Thanksgiving (United States)
24th - Black Friday
25th - Shop Small / Small Business Saturday
26th - National Cake Day
December
1st - World AIDS Day #WAD2023
3rd - International Day of People with Disability #IDPWD
4th - International Cookie Day
10th - Human Rights Day
13th - Ice Cream Day
14th - Free Shipping Day
18th - Mickey Mouse Day
20th - National Sangria Day
21st - School Holidays Begin
21st - World Television Day
24th - Christmas Eve
24th - Eggnog Day
25th - Christmas (public holiday)
26th - Boxing Day (public holiday)
31st - New Year's Eve
31st - Champagne Day
Reflect on the dynamic year that was with our 2022 Social Media Calendar blog. Explore the trends, strategies, and innovations that shaped the digital landscape in 2022, providing valuable insights for your social media marketing efforts. From content trends to platform updates and influencer marketing, we've got you covered. Take a look back at the highlights of 2022 and gain a deeper understanding of how social media evolved over the past year.