Trends

2023 Social Media Marketing Calendar | Born Social

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We’ve prepared the ultimate Social Media Marketing Calendar for 2023, just for you.


Plan ahead for a fun, engaging social media strategy in 2023 with this extensive list of quirky holidays, and national days to leverage on Instagram,  Tik Tok, Facebook & more!


Whether you own a cafe, fashion brand or something in-between, there’s a plethora of days to celebrate!

January

1st - New Year's Day

1st - National Hangover Day

2nd - New Year’s Day Public Holiday in Lieu

8th - National Bubble Bath Day

9th - National Law Enforcement Appreciation Day

10th - National Houseplant Appreciation Day

13th - National Gluten Free Day

14th - National Dress up Your Pet Day

15th - National Bagel Day

18th - National Gourmet Coffee Day

19th - National Popcorn Day

19th - Get to Know Your Customers Day (Quarterly)

21st - National Hugging Day

22nd - Chinese New Year - Year of the Rabbit

22nd - National Hot Sauce Day

23rd - National Pie Day

24th - National Compliment Day

24th - National Peanut Butter Day

26th - Australia Day (public holiday)

27th - National Have Fun at Work Day

29th - National Puzzle Day

30th - National Croissant Day

30th - School Term Starts

31st - National Hot Chocolate Day

February

4th - World Cancer Day

9th - National Pizza Day

13th - Galentine’s Day

14th - Valentine's Day

15th - Singles Awareness Day

20th - National Love Your Pet Day

21st - Shrove Tuesday

22nd - Ash Wednesday

25th - Mardi Gras

March

3rd - World Wildlife Day

3rd - National Unplugging Day

3rd - Employee Appreciation Day

8th - International Women's Day

9th - Popcorn Lovers Day

17th - St. Patrick's Day

20th - International Day of Happiness

23rd - National Puppy Day

25th - Earth Hour - 8:30pm

26th - Purple Day

31st - Transgender Day of Visibility #TDOV

April

1st - April Fools Day

1st - National Stress Awareness Day

2nd - World Autism Awareness Day

2nd - Daylight Savings Ends

3rd - Find a Rainbow Day

7th - National Beer Day

7th - World Health Day #letstalk

7th - Good Friday

7th - School Holidays Starts*

8th - Easter Saturday

9th - Easter Sunday

10th - Easter Monday

10th - National Siblings Day

11th - Easter Tuesday

11th - National Pet Day

16th - National Wear Your Pyjamas to Work Day

20th - Get to Know Your Customers Day (Quarterly)*

22nd - Earth Day

23rd - School Holidays End*

25th - ANZAC Day

28th - Pay it Forward Day

30th - National Adopt a Pet Day

May

1st - International Workers Day

2nd - World Asthma Day

4th - Stay Wars Day (may the 4th be with you)

5th - Cince de Mayo

7th - World Cosmopolitan Day

11th - International Receptionist Day

13th - World Cocktail Day

14th - Mother's Day

16th - Love a Tree Day

15th-21st - National Volunteer Week #NVW2023

17th - International Day Against Homophobia, Transphobia & Biphobia

25th - Australia's Biggest Morning Tea

27th-3rd June - National Reconciliation Week

28th - National Hamburger Day

June

2nd - Leave the Office Early Day

2nd - National Donut Day

10th - World Gin Day

12th - King's Birthday (ACT, NSW, NT, SA, TAS, VIC)

14th - World Blood Donor Day

15th - Nature Photography Day

17th - World Martini Day

20th - World Refugee Day

21st - National Selfie Day

21st - World Music Day

23rd - National Take Your Dog to Work Day

24th - School Holidays Start

27th - National Sunglasses Day

30th - Social Media Day

July

Plastic-Free July

Dry July

Christmas in July

1st - International Joke Day

2nd - World UFO Day

5th - National Bikini Day

6th - National Fried Chicken Day

7th - World Chocolate Day

7th - Global Forgiveness Day

9th - School Holidays End

10th - National Diabetes Week

13th - National French Fry Day

14th - Bastille Day (France)

15th - National Give Something Away Day

16th - World Snake Day

16th - National Ice Cream Day

17th - World Emoji Day

17th - National Tattoo Day

18th - Nelson Mandela Day

20th - Moon Day

20th - Get to Know Your Customers Day (Quarterly)

22nd - National Pyjama Day

23rd - International Parents' Day

24th - National Cousins Day

24th - National Tequila Day

28th - National Talk in an Elevator Day

29th - International Tiger Day

30th - International Day of Friendship

August

TBC - Afterpay Day

1st - Respect for Parents Day

2nd - National Colouring Book Day

4th - International Beer Day

5th - Work Like A Dog Day

8th - International Cat Day

9th - National Book Lovers Day

10th - National Lazy Day

11th - Red Nose Day

11th - National Sons & Daughters Day

12th - International Youth Day

12th - World Elephant Day

12th - Science Week

13th - International Lefthanders Day

15th - National Relaxation Day

16th - National Tell A Joke Day

17th - National Nonprofit Day

19th-26th - Book Week

19th - World Photography Day

19th - World Humanitarian Day

20th - National Lemonade Day

21st - Senior Citizens Day

26th - Women's Equality Day

26th - National Dog Day

28th - Red Wine Day

September

TBC - AFL Grand Final Public Holiday

TBC - AFL Grand Final

2nd - World Coconut Day

3rd - Father's Day

5th - International Day of Charity

6th - Read a Book Day

8th - International Literacy Day

8th - Stand Up to to Cancer Day

11th - National Day of Service & Remembrance

12th - National Video Games Day

14th - R U OK? Day

16th - National Dance Day

16th - School Holidays Begin

18th - Equal Pay Day

19th - Talk Like a Pirate Day

21st - International Day of Peace

21st - Miniature Golf Day

22nd - World Car-Free Day

26th - National Pancake Day

27th - World Tourism Day

27th - National Women's Health & Fitness Day

28th - National Good Neighbour Day

30th - International Podcast Day

October

1st - International Coffee Day

1st - World Vegetarian Day

1st - School Holidays End

2nd - World Habitat Day

2nd - International Day of Nonviolence

3rd - National Techies Day

4th - National Taco Day

4th - World Animal Day

5th - World Teachers Day

5th - National Do Something Nice Day

6th - World Smile Day

10th - World Mental Health Day

11th - International Day of the Girl

12th - World Sight Day

14th - National Dessert Day

15th - Global Handwashing Day

16th - National Boss's Day

16th - World Food Day

17th - International Day for the Eradication of Poverty

19th - Get to Know Your Customers Day (Quarterly)

20th - World Statistics Day

21st - Reptile Awareness Day

24th - United Nations Day

25th - Greasy Foods Day

25th - World Pasta Day

29th - Grandparents' Day

30th - Checklist Day

30th - National Publicist Day

31st - Halloween

November

Movember

1st - World Vegan Day

2nd - Day of the Dead (Mexican Festival)

3rd - Sandwich Day

6th - National Nachos Day

7th - Melbourne Cup (public holiday)

8th - Cappuccino Day

11th - Remembrance Day

13th - World Kindness Day

14th - World Diabetes Day

21st - Entrepreneurs Day

23rd - Thanksgiving (United States)

24th - Black Friday

25th - Shop Small / Small Business Saturday

26th - National Cake Day

December

1st - World AIDS Day #WAD2023

3rd - International Day of People with Disability #IDPWD

4th - International Cookie Day

10th - Human Rights Day

13th - Ice Cream Day

14th - Free Shipping Day

18th - Mickey Mouse Day

20th - National Sangria Day

21st - School Holidays Begin

21st - World Television Day

24th - Christmas Eve

24th - Eggnog Day

25th - Christmas (public holiday)

26th - Boxing Day (public holiday)

31st - New Year's Eve

31st - Champagne Day

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