With social media platforms updating their operating systems on a daily basis, it’s almost impossible to keep up! If you are running a business, it’s highly likely that you just don’t have the time to keep up AND manage all these social networks by yourself, or even in-house. It takes many hours to plan a successful social media strategy, paired with research, image generation, graphic design and creativity.
Here are 4 reasons you should consider outsourcing your social media to an external firm.
1) Rapid Response Time
With social media agency’s running on a full-time basis, their staff are often focused on your business for up-to 8 hours a day. (Born Social monitors platforms 24/7) This means any message, comment, like or review coming in is seen almost immediately and can be reacted to at the same speed, keeping customers happy and informed.
2) Results Driven
As the social media management industry is highly competitive, it is, in turn, highly results driven. If results are not evident, the company risks losing a client. A large amount of time goes into predicting upcoming trends, generating quality content, professional graphics and regular insightful promotions. These systems are monitored, measured, tested and changed on a daily basis to ensure that they are getting the very best for their clients.
Social media agencies know what works, it’s likely this isn’t their first rodeo and they know exactly what will work for your business on social media. Social media managers have years of experience in the social realm and have trialled these platforms many times to discover what truly works. Their eye for design and in-house graphic teams can add a whole new level to your social campaigns and brand appearance.
ContentOften the term ‘think outside the box’ applies to social media managers, as they are not working within your business, they have the unique ability to view your business from an outsider’s perspective, thus generating truly creatives ideas that your audience will truly appreciate. Not-to-mention the unspoken social media etiquette, there is a certain language present on social media that takes years of experience to master. After all, how you communicate with your customer should always be in the best interest of your brand.
5) They love their job
Unlike many other professions, social media managers are usually in that job title for a reason, they naturally love social media. They are speaking the language they know best and most of all, are loving every second of it!
If you want to learn more, this article gives you a rundown of the benefits of using a digital agency for cafes, restaurants and bars.
If you do decide to outsource social media management from Born Social, you will be guaranteed highly qualified professionals who know social media like the back of their hand. With years of experience within the social media and marketing fields, you can expect some pretty ‘whizz-bang’ results from your social campaigns.