For anyone who lands on your Instagram account, you only have a few seconds to engage them and your bio is the first thing they see. Alas, the significance of the Instagram bio!
It is important to communicate what YOU can do for THEM; if they don’t see any value in your account, they won’t follow you. It’s also a good idea to show your brand’s personality to attract the right audience and give them an idea on what to expect from your account.
Without further ado, here is the breakdown for how to construct the perfect Instagram bio for your brand. We will be using @foodscenemelb as an example.
1. The Headline
Instagram automatically fills in your account name here, but you can change it. You can use key words to describe your brand, as these words are searchable on Instagram. If your brand is already well-known, you can keep it as your brand’s name if you prefer it.
The Food Scene has a brand name that already has key words in the name, plus adding ‘Melbourne’ so the right audience will find them - easy!
What does your business do? Some businesses are complex or in a grey area, so just scroll through the options Instagram provides and choose the most accurate option you can.
3. The Body
There are a LOT of Instagram accounts out there, so why should they follow you?
Within the body of the bio you want to efficiently (only 150 characters efficient) communicate the value you can bring them, your personality to entice the right person, a #hashtag you want your followers to use to share their content with you, and a call-to-action (CTA) like “Shop now 👇”, “Latest blog post ⬇️” or “Make a booking ⤵️” where applicable.
This is generally your website or blog link, but can also be changed to somewhere else you want people to go for a period of time, from an article written about your brand to a charity you want people to donate to.
For businesses where the location is key, for example a restaurant, it’s important to add the address so your audience can find you easily. If you're a blog or an online business who ships internationally, you can keep this hidden.
The Food Scene is in between the two; their exact address isn't significant, however, as they're a Melbourne-specific website for those residing in or visiting Melbourne, it is important to specify the city.
As long a you add all the information you want people to have quick access to (seamlessness is key) and then some unique flair to stand out from the masses, don’t be afraid to play around and have some fun with it!
In the dynamic realm of Instagram, your bio is the crucial first point of contact, a snapshot that can either captivate or pass unnoticed. You have mere seconds to engage, and your bio is the forefront. Enter the Instagram management service – a tool to not just showcase but strategically optimize your brand's digital presence.
As users scroll through an endless stream of profiles, your bio needs to convey the essence of what you offer to your audience. It’s not merely about you; it’s about the value you bring to them. Delve into the breakdown using the @foodscenemelb account, a prime example of bio brilliance. From a headline infused with strategic keywords to a category that precisely defines your business, each element contributes to shaping your brand identity. You can also check out some inspirational instagram accounts in our blog.
In the compact 150 characters of the body, communicate your value proposition, infuse personality, invite engagement with a branded hashtag, and issue a compelling call-to-action. The link, a direct portal to your website or a curated destination, serves as a strategic gateway. For location-centric businesses like restaurants, ensure your address is visible, simplifying the user's journey.
Crafting the perfect Instagram bio is a blend of essential information and a touch of unique flair. But with the added dimension of an Instagram management service, you can elevate your strategy. Let your bio be the digital handshake that not only introduces but seamlessly integrates your brand into the Instagram story. Embrace the process, experiment, and let your bio, fortified by an Instagram management service, be the guiding light on your digital journey. Your brand's narrative unfolds from that bio – make it resonate, make it count!
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