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How to Write the Perfect Instagram Bio for your Brand

For anyone who lands on your Instagram account, you only have a few seconds to engage them and your bio is the first thing they see. Alas, the significance of the Instagram bio!

It is important to communicate what YOU can do for THEM; if they don’t see any value in your account, they won’t follow you. It’s also a good idea to show your brand’s personality to attract the right audience and give them an idea on what to expect from your account. 

Without further ado, here is the breakdown for how to construct the perfect Instagram bio for your brand. We will be using @foodscenemelb as an example.

1. The Headline

Instagram automatically fills in your account name here, but you can change it. You can use key words to describe your brand, as these words are searchable on Instagram. If your brand is already well-known, you can keep it as your brand’s name if you prefer it.

The Food Scene has a brand name that already has key words in the name, plus adding ‘Melbourne’ so the right audience will find them - easy!

2. Category

What does your business do? Some businesses are complex or in a grey area, so just scroll through the options Instagram provides and choose the most accurate option you can. 

3. The Body

There are a LOT of Instagram accounts out there, so why should they follow you? 

Within the body of the bio you want to efficiently (only 150 characters efficient) communicate the value you can bring them, your personality to entice the right person, a #hashtag you want your followers to use to share their content with you, and a call-to-action (CTA) like “Shop now 👇”, “Latest blog post ⬇️” or “Make a booking ⤵️” where applicable.

4. Link

This is generally your website or blog link, but can also be changed to somewhere else you want people to go for a period of time, from an article written about your brand to a charity you want people to donate to.

5. Location

For businesses where the location is key, for example a restaurant, it’s important to add the address so your audience can find you easily. If you're a blog or an online business who ships internationally, you can keep this hidden.

The Food Scene is in between the two; their exact address isn't significant, however, as they're a Melbourne-specific website for those residing in or visiting Melbourne, it is important to specify the city.

As long a you add all the information you want people to have quick access to (seamlessness is key) and then some unique flair to stand out from the masses, don’t be afraid to play around and have some fun with it!

STALK US @BORN_SOCIAL

Does it get any more eggsellent than @Gramercy.Social's Big Apple Benedict?! We think not 🤤 #BornSocial
Who took yesterday off for an indulgent, super-long weekend? 🙋‍♀️ Meet you at @LadygreenBrighton for Tuesday cocktails 😍🍸 #BornSocial
Can you tell this cheeky little angel had the most fun of us all at our @Moxie_Gear photoshoot? 🐕 #headshot #model #BornSocial
If you're looking for ways to limit your environmental impact, a reusable @KeepCup is a great place to start. 2.7 million coffee cups are thrown out every single day in Australia and are a major contributor to litter on our streets and in our waterways 😫 . Reduce, reuse and recycle wherever you can! 🌿 . Photo taken at @Mag_Nation for @StJamesMelb #BornSocial
We are very excited to show off our brand new @born_social logo! We’ll be rolling out our new branding this week. We sure hope you love it as much as we do! 💙
A big congratulations to our client @_tarrawarra_ on being awarded a @goodfoodau chef's hat for the third year in row! 🥇 👨‍🍳 We are super lucky to work with their talented team and are always in awe of the mouth-watering dishes that come out of the TarraWarra kitchen. 🍴 @markebbels