< Blog

The Importance of Social Media in the Hospitality Industry

Over the past few years, social media platforms like Facebook and Instagram have revolutionised not only human-human connection, but business-consumer connection. Research by [Cornell Hotel School, 2017] discovered that social media plays a vital role in the consumer’s decision making process. The primary place that people attempt to look for their culinary destination is via social media. With the hospitality industry in Australia growing at such a rapid rate, it is vital for hospitality businesses to jump on the social media wagon.

The primary reason social media has been such a successful marketing tool within the hospitality industry is because people generally look at what their peers are doing when they are seeking new experiences. They want to know that the new place they are about to try will meet their expectations and give them the experience they are looking for, minimising all risk of a negative experience. By providing a quality social media profile on Instagram & Facebook, cafés and restaurants can be sure to attract new and re-occurring visitors to their institution, as they have provided copy and imagery that best emulates the true experience inside their establishment.

Many of our clients turn to us because they don’t have the social media skills or time to run a solid campaign, this is where we come in. We are a full-service social media agency that can build a strong social media strategy and implement it on a week-to-week basis. Our in-house photographer allows us to generate stunning imagery on a regular basis (this is included in your package!). We guarantee a loyal social following that will translate directly into ‘bums on seats’ within your venue. Call us today on (03) 9033 2036 for an obligation-free consultation.

STALK US @BORN_SOCIAL

We love styling products that look this good! 👌 📸 Content created for @patientwolfgin #BornSocial
If you were scrolling through social media on Tuesday, you would have noticed an abundance of blank black tiles in your feed, posted by celebrities, brands, and friends alike. Since Tuesday, there's been a big debate about whether this was actually harmful to the Black Lives Matter cause, blocking the live stream of information coming from the protesters in the streets. . Social media is a powerful source to spread information around the world but can be easily misunderstood if you don't take the time to research the latest trend, before jumping onto it yourself. . What was the real intent behind #BlackoutTuesday and who started it? Read our blog post (link in bio) to find out 👉 www.bornsocial.co/post/blackouttuesday . For ongoing information and to educate yourself, follow @blklivesmatter or see www.blacklivesmatter.com ✊🏿✊🏾✊🏽✊🏼✊🏻 #BornSocial
The most difficult part of this shoot? Not eating the props! 😄 📸 Content created for @latortilleriaau #BornSocial
What a fun shoot this was! 🍹 📸 Content created for @halo.alcoholic.kombucha #BornSocial
Who else has completed more puzzles than ever in the past few months? 🙋‍♀️ 📸 Content created for @journeyofsomething #BornSocial
We absolutely love working with such beautiful products from sustainable and ethical Australian brands 💕 📸 Content created for @peggysuesoaps #BornSocial