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The Importance of Social Media in the Hospitality Industry

Over the past few years, social media platforms like Facebook and Instagram have revolutionised not only human-human connection, but business-consumer connection. Research by [Cornell Hotel School, 2017] discovered that social media plays a vital role in the consumer’s decision making process. The primary place that people attempt to look for their culinary destination is via social media. With the hospitality industry in Australia growing at such a rapid rate, it is vital for hospitality businesses to jump on the social media wagon.

The primary reason social media has been such a successful marketing tool within the hospitality industry is because people generally look at what their peers are doing when they are seeking new experiences. They want to know that the new place they are about to try will meet their expectations and give them the experience they are looking for, minimising all risk of a negative experience. By providing a quality social media profile on Instagram & Facebook, cafés and restaurants can be sure to attract new and re-occurring visitors to their institution, as they have provided copy and imagery that best emulates the true experience inside their establishment.

Many of our clients turn to us because they don’t have the social media skills or time to run a solid campaign, this is where we come in. We are a full-service social media agency that can build a strong social media strategy and implement it on a week-to-week basis. Our in-house photographer allows us to generate stunning imagery on a regular basis (this is included in your package!). We guarantee a loyal social following that will translate directly into ‘bums on seats’ within your venue. Call us today on (03) 9033 2036 for an obligation-free consultation.

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