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The Importance of Social Media in the Hospitality Industry

Over the past few years, social media platforms like Facebook and Instagram have revolutionised not only human-human connection, but business-consumer connection. Research by [Cornell Hotel School, 2017] discovered that social media plays a vital role in the consumer’s decision making process. The primary place that people attempt to look for their culinary destination is via social media. With the hospitality industry in Australia growing at such a rapid rate, it is vital for hospitality businesses to jump on the social media wagon.

The primary reason social media has been such a successful marketing tool within the hospitality industry is because people generally look at what their peers are doing when they are seeking new experiences. They want to know that the new place they are about to try will meet their expectations and give them the experience they are looking for, minimising all risk of a negative experience. By providing a quality social media profile on Instagram & Facebook, cafés and restaurants can be sure to attract new and re-occurring visitors to their institution, as they have provided copy and imagery that best emulates the true experience inside their establishment.

Many of our clients turn to us because they don’t have the social media skills or time to run a solid campaign, this is where we come in. We are a full-service social media agency that can build a strong social media strategy and implement it on a week-to-week basis. Our in-house photographer allows us to generate stunning imagery on a regular basis (this is included in your package!). We guarantee a loyal social following that will translate directly into ‘bums on seats’ within your venue. Call us today on (03) 9033 2036 for an obligation-free consultation.

STALK US @BORN_SOCIAL

Does it get any more eggsellent than @Gramercy.Social's Big Apple Benedict?! We think not 🤤 #BornSocial
Who took yesterday off for an indulgent, super-long weekend? 🙋‍♀️ Meet you at @LadygreenBrighton for Tuesday cocktails 😍🍸 #BornSocial
Can you tell this cheeky little angel had the most fun of us all at our @Moxie_Gear photoshoot? 🐕 #headshot #model #BornSocial
If you're looking for ways to limit your environmental impact, a reusable @KeepCup is a great place to start. 2.7 million coffee cups are thrown out every single day in Australia and are a major contributor to litter on our streets and in our waterways 😫 . Reduce, reuse and recycle wherever you can! 🌿 . Photo taken at @Mag_Nation for @StJamesMelb #BornSocial
We are very excited to show off our brand new @born_social logo! We’ll be rolling out our new branding this week. We sure hope you love it as much as we do! 💙
A big congratulations to our client @_tarrawarra_ on being awarded a @goodfoodau chef's hat for the third year in row! 🥇 👨‍🍳 We are super lucky to work with their talented team and are always in awe of the mouth-watering dishes that come out of the TarraWarra kitchen. 🍴 @markebbels