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The Importance of Social Media in the Hospitality Industry

Over the past few years, social media platforms like Facebook and Instagram have revolutionised not only human-human connection, but business-consumer connection. Research by [Cornell Hotel School, 2017] discovered that social media plays a vital role in the consumer’s decision making process. The primary place that people attempt to look for their culinary destination is via social media. With the hospitality industry in Australia growing at such a rapid rate, it is vital for hospitality businesses to jump on the social media wagon.

The primary reason social media has been such a successful marketing tool within the hospitality industry is because people generally look at what their peers are doing when they are seeking new experiences. They want to know that the new place they are about to try will meet their expectations and give them the experience they are looking for, minimising all risk of a negative experience. By providing a quality social media profile on Instagram & Facebook, cafés and restaurants can be sure to attract new and re-occurring visitors to their institution, as they have provided copy and imagery that best emulates the true experience inside their establishment.

Many of our clients turn to us because they don’t have the social media skills or time to run a solid campaign, this is where we come in. We are a full-service social media agency that can build a strong social media strategy and implement it on a week-to-week basis. Our in-house photographer allows us to generate stunning imagery on a regular basis (this is included in your package!). We guarantee a loyal social following that will translate directly into ‘bums on seats’ within your venue. Call us today on (03) 9033 2036 for an obligation-free consultation.

STALK US @BORN_SOCIAL

Recent graphic design work for @_TarraWarra_. This sticker was designed for their picnic packs, which feature a delicious selection of grazing food from the award-winning TarraWarra restaurant 🍷

​If you're looking for a long-weekend getaway, this picturesque estate is the place to be! 📸

Creating stunning, on-brand content for your social media and website is one of our absolute favourite things to do 😍

To position yourself as a superior brand, stand out from all the noise on social media, and for the immediate wow-factor on your website, high-quality, attention-grabbing imagery is a must.

Whether you're after one-off images or fresh, new content created and supplied to you every month, we can help.

​Reach out to us via info@bornsocial.co to find out how we can help elevate your brand.
#BornSocial

✨ NEW CLIENT ✨ Obsessing over this spread at @BlondieBarMelb 💓 Enjoy live music every Friday while you sip on a cocktail or two under the watchful eye of Melbourne's tallest skyscrapers 🏙

​📸 Content created for @BlondieBarMelb
#BornSocial #BlondieBarMelb

If there's one word to live by, let it be pizza 🍕 ​#BornSocial
We had a lot of fun shooting @fessig_​'s new stemless champagne glasses. Made from 100% tritan, making them shatterproof & dishwasher safe. Perfect for the elegant entertainer. 🍾 ​#BornSocial
Recent packaging design work for an exciting startup. 👉 📦 🍐 #Hektor