We developed a unique umbrella brand mark to house all the sub brands, which we also created logos for. We then built out a detailed style guide outlining the new brand fonts, colours and correct usage of each new logo. Extensive research was completed prior to designs commencing to identify where Ellodi would sit within the market. We then began sourcing imagery (stock) for each sub brand that enhanced each identity.
The end result was a strong brand identity. We successfully designed and developed 6 logos, creating a tiered system within the Ellodi brand. They also now have a clear and defined guide, to pass onto anyone they work with, that will protect and nurture the brand.