Fashion & Retail


We were commissioned to capture Photography and Videography for the Autumn Winter Campaign & eCommerce for Lux Design Group's brand Gysette.


On day one our photographer and their assistant went on location, with all lighting & capture equipment to a Moroccan styled bar. They utilised the aesthetic of the location to enhance the AW23 looks for Gysette. Between each still capture, our Photographer also captured video footage to be used in social media. On day two, our photographer house the client and their team in our studio for a half day of eCommerce photography, followed by a half day of editorial/campaign imagery. The eCommerce photography needed to be clean and enhance the styles photographed, whilst the campaign imagery needed to be dynamic and draw a customers attention.


We conducted a two day creative shoot, split into one day on location and one day in studio. The end result was campaign imagery that is arresting and tells a tale.

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Client Testimonial

"I had the pleasure of working with Born Social for a AW23 campaign and eccom photoshoot for one of the womenswear brands I design for - Gysette. Rupert is an absolute creative gun, he always understands my visions and brings it to life so well. He's super talented behind the camera, great in the studio and on location, always manages to nail the lighting. This is not the first time I have worked with Rupert and I'm sure it wont be the last. If your looking for a creative agency to work this, I would highly recommend."

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