St James
Fashion & Retail
Retail and Hospitality Precinct
CLIENT
St James
SUMMARY
Our content strategy for St James, the inner-city retail and hospitality oasis in Melbourne CBD, revolves around creating a thriving community for office workers seeking an escape from the daily grind. Embracing the vibrant spirit of St James, our content showcases the beauty of the courtyard and its offerings, including exquisite restaurants and cafes, and self-care retreats. We aim to captivate our audience with visually stunning and immersive content that highlights St James’ unique atmosphere, as well as showcasing the fun and entertaining activations that run every month through captivating graphics and photography.
Brief
For St James, our key goals are to boost brand awareness and increase foot traffic in the shopping precinct. We aim to attract new individuals, aligning seamlessly with engaging activations through captivating content and collaborative initiatives to enhance brand recognition and drive more visitors to the precinct. Through a combination of captivating photography, dynamic reels, static imagery, and graphic design, we aim to showcase the enchanting possibilities within St James. Our content invites the community to experience the allure of St James, igniting a sense of urgency to escape the daily grind and be part of its vibrant surroundings. We focus on creating awareness of the peace and serenity found in the Courtyard, emphasising St James as the 'inner city oasis' it proudly upholds.
RESULTS
Client Testimonial
"It is an absolute pleasure working with the team at Born Social on managing our businesses social media. Their level of professionalism, knowledge and creativity ensures the end result is on point and to a high standard."
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