< Blog

Instagram Fights Back... Again!

You may remember the introduction of Instagram Stories back in 2016, in an attempt to win users back from Snapchat, an American multimedia messaging app. And it worked. Very well.

Stories grew in popularity and are still widely used by personal and business accounts alike, while Snapchat's popularity has slowly diminished. Now Instagram have introduced another feature, in a fight against another trending app.

Will it work, again?

If you're well versed with Instagram, last week you would have noticed the launch of their new feature, Instagram Reels. You may also be aware that Instagram Reels is very similar to, and in competition with, TikTok, a Chinese video sharing social networking app.

Instagram users seem to have rapidly adopted the new Reels feature, and Instagram is plugging it. Hard. In an attempt to make it seem popular, Instagram is showing Reels more than anything else, rewarding 'grammers who use it by exposing their Reels to large audiences. Very enticing for influencers and businesses looking to grow their following.

So, will it work? Probably, yes.

There is chatter of America, TikTok's most popular audience behind China, banning the Chinese-owned company. China doesn't allow non-Chinese apps to be used, and, in many cases, seems to directly replicate a Chinese version of popular (often American) apps. So why wouldn't they do this right back? Donald Trump also claims he's worried about his citizen's security, claiming TikTok, and in turn China, is stealing their personal data.

If TikTok is banned, Instagram Reels is almost certainly going to gain major popularity with TikTok's current users.

If TikTok is not banned, history may still repeat itself, and Instagram Reels may still reclaim their users momentarily lost to TikTok.

Do you think Instagram Reels will be as popular as Instagram Stories and are here to stay?

STALK US @BORN_SOCIAL

Recent graphic design work for @_TarraWarra_. This sticker was designed for their picnic packs, which feature a delicious selection of grazing food from the award-winning TarraWarra restaurant 🍷

​If you're looking for a long-weekend getaway, this picturesque estate is the place to be! 📸

Creating stunning, on-brand content for your social media and website is one of our absolute favourite things to do 😍

To position yourself as a superior brand, stand out from all the noise on social media, and for the immediate wow-factor on your website, high-quality, attention-grabbing imagery is a must.

Whether you're after one-off images or fresh, new content created and supplied to you every month, we can help.

​Reach out to us via info@bornsocial.co to find out how we can help elevate your brand.
#BornSocial

✨ NEW CLIENT ✨ Obsessing over this spread at @BlondieBarMelb 💓 Enjoy live music every Friday while you sip on a cocktail or two under the watchful eye of Melbourne's tallest skyscrapers 🏙

​📸 Content created for @BlondieBarMelb
#BornSocial #BlondieBarMelb

If there's one word to live by, let it be pizza 🍕 ​#BornSocial
We had a lot of fun shooting @fessig_​'s new stemless champagne glasses. Made from 100% tritan, making them shatterproof & dishwasher safe. Perfect for the elegant entertainer. 🍾 ​#BornSocial
Recent packaging design work for an exciting startup. 👉 📦 🍐 #Hektor