Table of Contents
Overview of Instagram reels
Instagram reel scheduling methods
Instagram reel scheduling alternate tools
Benefits of scheduling reels
Welcome to our comprehensive guide on scheduling Instagram Reels! Whether you're a social media enthusiast, a content creator, or a business owner looking to enhance your online presence, mastering the art of scheduling Instagram Reels can significantly boost your engagement and reach. In this blog, we'll walk you through the step-by-step process of how to schedule an instagram reel effectively, ensuring your content makes the maximum impact at the right time. Let's dive in!
Overview of Instagram reels
Instagram Reels are a feature within Instagram, designed to allow users to create, edit, and share short-form video content. Introduced as a response to the rising popularity of TikTok, Reels offers a platform for creativity and entertainment, enabling users to produce videos up to 60 seconds long. If you’re debating whether to use TikTok vs Reels, it might be handy to know that only Reels are able to be scheduled in the mobile app at this point in time! TikTok videos cannot be scheduled directly in-app, only on desktop.
The key features of Instagram Reels include:
- Video Length: The videos are generally short, with users generally creating videos ranging from 15 to 90 seconds.
- Editing Tools: Reels provides a variety of editing tools, including options to add music, text, and filters, to enhance the visual and audio appeal of the videos.
- Explore and Share: Reels can be shared on users' profiles, Explore tab, and in the dedicated Reels section, increasing visibility and engagement.
There are a few reasons Reels have become widely popular for both personal creators and brands. For example:
- Engagement: With the shift towards video content, Reels have become a key engagement driver on Instagram, often getting more reach than traditional posts or stories.
- Creativity and Expression: They offer a creative outlet for users to express themselves, showcase talents, or share knowledge and experiences.
- Marketing and Branding: For businesses and influencers, Reels are an effective tool for marketing, brand building, and reaching a wider audience.
- Algorithm Advantage: Instagram’s algorithm often favours Reels, giving them a better chance of appearing in the Explore section and reaching a broader audience.
In summary, Instagram Reels is a dynamic and engaging feature that caters to the growing demand for video content, offering unique opportunities for users, creators, and businesses to connect and grow their presence on social media.
Instagram reel scheduling methods
There are several different ways you can schedule a reel nowadays! The most accessible way for individuals and brands to schedule a reel for free is to schedule directly from the Instagram app. Below, we explain how to schedule an instagram reel in Instagram.
For how to schedule a Reel on Instagram, follow these simple steps:
- Open the Instagram app and tap the "+" button at the top right.
- Tap the "Reels" option, and you will be taken to the reels creation screen.
- You can record video clips by tapping and holding the record button or import video clips by swiping up.
- Now on to the fun part, editing! you can edit the reel however you like by adding music, text, filters, and other effects. *side note: Instagram has recently upgraded its editing tool to make it easier for users to edit in-app and we are loving it!
- When you are happy with your reel, click “Next” in the bottom right corner and write your caption, edit tagged accounts, add your location etc.
- To schedule the reel, simply click on “advanced settings” > turn on “schedule this reel” > choose a date and time > tap “schedule” & you’re done!
- To view all scheduled reels, tap the 3-line icon on the top right of your feed & click on “scheduled content”.
It’s as simple as that!
Another way you can create and schedule Instagram Reels for free is by using Meta Creator Studio.
Instagram reel scheduling alternate tools
Meta’s own products are not the only option for scheduling Reels.
Here are a few popular tools, not owned by Meta, that can be used to schedule Instagram Reels:
- Metricool: Offers free and paid plans. It allows users to schedule and publish Instagram Reels, along with other social media content.
- Buffer: Suitable for small businesses, providing both free and paid plans. Users can draft, schedule, and auto-publish up to 10 Reels.
- Later: Enables bulk scheduling of Instagram Reels and offers analytics for video strategy performance.
Benefits of scheduling reels
Scheduling Instagram Reels offers a multitude of benefits, enhancing both efficiency and effectiveness in social media management. By scheduling content, users can maintain a consistent posting schedule, ensuring regular engagement with their audience. This approach also significantly improves time management, allowing for the batch creation and timely release of content. Additionally, these tools often recommend optimal posting times, maximising audience reach. Strategically, scheduling facilitates forward planning, aligning Reels with marketing campaigns or current trends. Importantly, it promotes a healthy work-life balance by reducing the need for constant online presence. Furthermore, scheduled posts provide valuable insights through analytics, aiding in the refinement of future content strategies. Overall, scheduling Reels streamlines the process of managing a social media presence and boosts audience engagement.
Scheduling Instagram Reels significantly saves time, primarily through batch processing and efficient planning. When you schedule Reels, you can dedicate a specific time to create and prepare multiple Reels at once, rather than interrupting your day for each individual post. This batch-creation approach is a more efficient use of time, as it reduces the frequency of task-switching, which is often a major time drain. Additionally, by scheduling posts in advance, you avoid the need to be available for posting at peak times, freeing up your schedule for other productive activities. The time saved in daily posting logistics and the freedom to focus on other tasks or personal commitments underscore the substantial time-saving benefits of scheduling Reels.
Scheduling Instagram Reels also enhances consistency in content delivery. By planning and scheduling content in advance, you ensure a regular posting rhythm, which is crucial for maintaining audience engagement and building a loyal following. Consistency in posting keeps your profile active and more likely to be favoured by Instagram's algorithm, increasing your content's visibility. This regularity in posting, achieved through scheduling, makes your brand or presence on the platform more reliable and professional in the eyes of your audience, reinforcing your social media strategy's effectiveness.
Optimises Posting Times
Scheduling Instagram Reels can optimise post times. Many scheduling tools come with analytics and insights that identify when your audience is most active and engaged on the platform. By scheduling your Reels to go live during these peak times, you can maximise your content's visibility and engagement. This optimised timing is crucial for enhancing the reach and impact of your Reels, as posting when your audience is most active increases the likelihood of your content being seen and interacted with.
Enhances Content Planning
Scheduling Instagram Reels can greatly enhance content planning. It allows you to strategically plan your content in advance, aligning it with specific marketing campaigns, seasonal trends, or important dates. This foresight helps in creating a more cohesive and purposeful content strategy. Additionally, with your Reels planned and scheduled, you've got more time to focus on creating quality content, rather than rushing to meet daily posting demands. This approach not only improves the consistency of your content but also its overall quality, making your social media presence more engaging and effective.
Scheduling Instagram Reels reduces stress by alleviating the pressure of daily content creation and posting. When you have your content planned and scheduled in advance, it eliminates the last-minute rush to create and post, providing a sense of control and organisation. This forward planning means you're less likely to face the anxiety of coming up with content ideas on the spot. Additionally, knowing your content is set to be published at the most optimal times, without the need for your constant intervention, can provide significant peace of mind. This organised approach leads to a more relaxed and controlled management of your social media strategy.
Allows for Collaboration
Scheduling Instagram Reels facilitates collaboration by allowing teams to work together on content planning and creation. Team members can contribute ideas, create drafts, review, and approve content in a shared scheduling platform. This collaborative environment streamlines the process, as different perspectives and skills can be brought together seamlessly. It also enables clear communication and coordinated efforts, ensuring that everyone is on the same page regarding the content calendar. By sharing the workload and responsibilities, the overall quality of content can be enhanced, making the process more efficient and inclusive.
Improves Analytics Tracking
Scheduling Instagram Reels can improve analytics tracking by providing a structured framework for evaluating content performance. When Reels are scheduled and posted systematically, it becomes easier to track which types of content, posting times, and frequencies yield the best engagement and reach. Many scheduling tools offer integrated analytics features, allowing you to measure the performance of each Reel directly within the platform. This consolidated view makes it simpler to compare different posts, identify trends, and adjust your content strategy based on data-driven insights. Such an organised approach to content delivery and analysis is key to refining your social media strategy and enhancing the effectiveness of your Reels.
Helps Achieve Goals
Scheduling Instagram Reels can be instrumental in achieving various goals:
1. Increased Engagement: By consistently posting content at optimal times, you can boost engagement rates.
2. Brand Awareness: Regular, strategic content helps in building and maintaining brand presence.
3. Audience Growth: Consistent, quality content, posted when your audience is most active, can attract new followers.
4. Targeted Marketing: Scheduling allows for aligning content with marketing campaigns or special events, making marketing efforts more effective.
5. Data-Driven Strategies: Using analytics from scheduled posts, you can refine your strategy to better meet your goals.
In essence, scheduling Reels is a strategic tool that supports the achievement of varied social media objectives.
As the tools available for scheduling become more widely available and easier to use, scheduling Reels becomes crucial for optimising content strategy. Explore the detailed guides on scheduling, discover the benefits of planning, and leverage insights to enhance engagement. Embrace the power of scheduled Reels to save time, maintain a consistent brand identity, and tap into the vast potential of video content on Instagram.
If you’re still time-poor or still not entirely sure how to schedule an instagram reel for maximised results, Born Social offers instagram management services where we can do the grunt work for you! Reach out to the Born Social team for a quote today.
Explore comprehensive social media management services for optimising your Instagram strategy. Elevate your brand's online presence with expert tools and insights.
Can you schedule Instagram reels?
Yes, you can schedule Instagram Reels using the Instagram app, Meta Creator Studio or various third-party scheduling tools.
Can you schedule reels from my computer?
Yes, you can schedule Reels from your computer using scheduling tools like Meta Creator Studio or Meta Business Suite, Buffer, Later, or Hootsuite.
Can Instagram Reels automatically post to my feed?
Yes, when scheduled using the right tools, Instagram Reels can automatically post to your feed.
Can you schedule a reel on Instagram?
Yes, you can schedule a reel on Instagram directly in the app (for free!). Do this by clicking on Advanced Settings when you’re ready to post your reel and select your ideal date and time.
When is the best time to post Instagram Reels?
Typically, high engagement times are during lunch hours (11am to 1pm) and evenings (7pm to 9pm) on weekdays. However, the best time varies based on your audience; analytics tools can provide insights into optimal times for your specific audience.
Can you schedule Instagram Reels on Meta Business Suite?
Yes, you can schedule Instagram Reels on Meta Business Suite if your Instagram account is connected to a Facebook Business Page.
How to schedule a reel on Instagram?
To schedule a Reel on Instagram, upload or create your reel on the Instagram app, then when you are ready to publish, click ‘Advanced settings’ and select the time and date you want to schedule your reel. It’s free, and super simple!