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Case Study: TarraWarra Estate Social Media Campaign

Born Social worked alongside Moment Seeker to create a stunning video for TarraWarra Estate, one of Victoria's finest wineries, located in The Yarra Valley.

The brief was to create a video ad campaign for use on social media, with the aim to raise general brand awareness amongst TarraWarra's target audience. Born Social organised all talent for the day, created full brief and direction for the shoot and managed the editing process alongside the Moment Seeker.

Born Social created advertising campaigns across the Facebook and Instagram platforms to market the winery across a detailed target audience. The campaign generated over 160,000 views and directly translated into new business for the Estate.




Delicately captured pearls for @SomeoneLikeJune πŸ“Έ
​#BornSocial #SomeoneLikeJune

Creating patterns using these mouthwatering treats from @RaiseTheBarFoods 🀀 ⠻
​#BornSocial #RaiseTheBarFoods

Some recent video work for the folks over at @FatJaksAu 🀀 πŸ” ​#BornSocial#FatJaks

Some recent styling work for @thebeautyfridgeofficial πŸ’„βœ¨ We had a little too much fun shooting with this amazing bunch of ladies πŸ’ƒπŸ’•
πŸ…ΌπŸ…ΎπŸ…³πŸ…΄πŸ…» @rameyma_
πŸ…ΏπŸ…·πŸ…ΎπŸ†ƒπŸ…ΎπŸ…ΆπŸ†πŸ…°πŸ…ΏπŸ…·πŸ…΄πŸ† @malvinaministrova.photography
πŸ…»πŸ…ΎπŸ…²πŸ…°πŸ†ƒπŸ…ΈπŸ…ΎπŸ…½ @sweetretreat.au

Some recent work for the wonderful folks over at @huntersroots cafe. πŸ’› This little hub in Melbourne's busy CBD offers a 'home away from home' for residents and city workers. The business is an extension of the owner's home kitchen and you really can taste the love that goes into each and every dish. πŸ₯—

Recent graphic design work for @_TarraWarra_. This sticker was designed for their picnic packs, which feature a delicious selection of grazing food from the award-winning TarraWarra restaurant 🍷
​If you're looking for a long-weekend getaway, this picturesque estate is the place to be! πŸ“Έ