< Blog

Case Study: TarraWarra Estate Social Media Campaign

Born Social worked alongside Moment Seeker to create a stunning video for TarraWarra Estate, one of Victoria's finest wineries, located in The Yarra Valley.

The brief was to create a video ad campaign for use on social media, with the aim to raise general brand awareness amongst TarraWarra's target audience. Born Social organised all talent for the day, created full brief and direction for the shoot and managed the editing process alongside the Moment Seeker.

Born Social created advertising campaigns across the Facebook and Instagram platforms to market the winery across a detailed target audience. The campaign generated over 160,000 views and directly translated into new business for the Estate.

‍

 

STALKΒ USΒ @BORN_SOCIAL

We love styling products that look this good! πŸ‘Œ πŸ“Έ Content created for @patientwolfgin #BornSocial
If you were scrolling through social media on Tuesday, you would have noticed an abundance of blank black tiles in your feed, posted by celebrities, brands, and friends alike. Since Tuesday, there's been a big debate about whether this was actually harmful to the Black Lives Matter cause, blocking the live stream of information coming from the protesters in the streets. . Social media is a powerful source to spread information around the world but can be easily misunderstood if you don't take the time to research the latest trend, before jumping onto it yourself. . What was the real intent behind #BlackoutTuesday and who started it? Read our blog post (link in bio) to find out πŸ‘‰ www.bornsocial.co/post/blackouttuesday . For ongoing information and to educate yourself, follow @blklivesmatter or see www.blacklivesmatter.com ✊🏿✊🏾✊🏽✊🏼✊🏻 #BornSocial
The most difficult part of this shoot? Not eating the props! πŸ˜„ πŸ“Έ Content created for @latortilleriaau #BornSocial
What a fun shoot this was! 🍹 πŸ“Έ Content created for @halo.alcoholic.kombucha #BornSocial
Who else has completed more puzzles than ever in the past few months? πŸ™‹β€β™€οΈ πŸ“Έ Content created for @journeyofsomething #BornSocial
We absolutely love working with such beautiful products from sustainable and ethical Australian brands πŸ’• πŸ“Έ Content created for @peggysuesoaps #BornSocial