< Blog

Top 10 e-commerce hashtags for Instagram

Top 10 e-commerce hashtags for Instagram

Are you looking to drive more traffic to your Instagram profile but struggling to figure out how? Hashtags, hashtags, hashtags!

Hashtags have been a huge part of successful businesses social media strategies for years, and there’s a reason why, they work! Hashtags can assist in extending your post’s reach, engaging your audience, boosting your visibility in search and improving your brand’s performance using Instagram’s complex algorithm.

Why are hashtags so important for e-commerce?

  1. Hashtags help categorise your product’s industry. By using hashtags, you are able to better place your business in the right space on the platform. 
  2. Hashtags can help increase impressions, as your brand and post has now been categorised, Instagram’s algorithm will now push your content to the right individuals, some who may have never even heard of your brand.
  3. Hashtags help access a nice audience who might be interested in your products. Instagram knows its audience better than they know themselves and will target users with relevant content to match.
  4. Use of hashtags can boost your sales, particularly when shop tags are included within your posts.

What hashtags should you use?

Hashtags are really dependent on the industry you’re in, but here’s a few tips and tricks from us:

  • Use trending hashtags
  • Use niche hashtags that are unique to your industry
  • Use branded hashtags that are specific to your brand eg, #BrandNameHere
  • Use some less-popular hashtags
  • Make sure all hashtags are truly relevant to your business

Here are some hashtags we know and love:



When you remember you don't have to enjoy @redhillestate's Pinot Noir at home anymore, and can in fact visit the vineyard again!🍷
​📸 Content created for @redhillestate
#BornSocial #RedHillEstate

We're stoked that Melbourne's hospitality scene is opening back up on Friday, so we can sit down to a meal as mouth-watering as this! 🍝

​Where's the first place you'll be dining in, and what will you be devouring?
​📸 Content created for @pentolinabar
#BornSocial #PentolinaPasta

Can you believe Christmas is 11 weeks away?! 😱

​In need of some high quality, Christmas-themed content for your business? Get in touch! 👉 ​info@bornsocial.co
​📸 Captured while creating a video for @lovemissfrankie
#BornSocial #MissFrankie

We had a crazy amount of fun shooting @shein_au's Spring Campaign – sunshine, flowers and a kick-ass team 💕

Swipe to see a selection of images and let us know which one is your favourite! ☺️
👗 ​@sheinofficial
💃 ​@frankieevanss@brazenmodels
​💄 @emmajanemakeup
​📸 @rupertlaycockphotography

#BornSocial #Shein

We've been lucky enough to be working with renowned Australian artist @antoinetteferwerda; assisting with content creation, advertising campaigns and social media management.

​Her works explore the geometry of shape, inspired by the Earth's own elements - our personal favourite is one of her newest arrivals - 𝗚𝗿𝗲𝗲𝗻 𝗦𝗲𝗿𝗽𝗲𝗻𝘁𝗶𝗻𝗲 𝗚𝗼𝘀𝘀𝗮𝗺𝗲𝗿 ✨

Working alongside the incredible women behind the @antoinetteferwerda brand has been truly inspiring and we love that we are empowering each other as women-led businesses 🙌

✨Swipe for client before & afters ✨↪

​We pride ourselves in delivering clean, aesthetic social grids with results that speak for themselves. 🤳

​𝗦𝗼 𝘄𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗿𝗶𝗱 𝘀𝗼 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? ⬇
​When someone first hears of you and your businesses, their immediate response is to look you up on Instagram. When they tap into your feed, that instantaneous moment of seeing your grid gives them their first impression of you as a brand.

​Your grid is a powerful way to connect with your audience within seconds. If you want viewers to stick around long enough to read your captions, your images need to be engaging enough for them to tap on. If the grid isn't appealing, your viewers won't convert into followers and possible customers.
​ 〰