< Blog

Choosing the Right Social Media Channels for Your Business

There are few businesses that aren’t harnessing (whether well or poorly) the power that is social media marketing, but with the many, many options, how do you choose the right ones for your business? 

Here are a few things to think about when deciding on the social media channels to focus your efforts on.

What are your objectives?

       •  Increase brand awareness: Facebook and Instagram are well-established mediums with a large following. Paid advertising is the most effective method to expand your reach on these channels, even with a small budget.

       •  Drive sales leads: For B2C, Facebook and Twitter are effective choices, and for B2B leads, LinkedIn is well-renowned. 

       •  More consumer engagement: Facebook, Instagram and Twitter not only have a larger user base, these users sign on every day, if not multiple times throughout the day, and are constantly engaging (follow, like, comment, share, etc.) with brands.

Where are your customers?

Understanding where your target audience is online ensures you’re not wasting your time and efforts. There’s no point maintaining a Snapchat account if your customer is primarily men in their 50s. 

What are your competitors doing?

If you’re exploring what social media channels to get involved in, a helpful step is to see where your competitors have invested their efforts, and what sort of content consumers are responding well to for inspiration. 

What should you post?

The type of content is very dependent on each business and what you’re wanting to share, along with what your target audience would be interested in seeing. 

       •  Imagery: Instagram, Pinterest and Tumblr

       •  Short video: Instagram, Snapchat, Periscope and Vine

       •  Long video: Youtube, Facebook and Twitter

       •  Industry updates or company news: LinkedIn and Twitter

       •  Editorial: LinkedIn and Medium

Should you be on every channel out there?

To put it bluntly, no. It is best to find two or three channels to focus your time and effort (and money), and do these really well, than spread your resources thinly across many mediums. 

Do you need help?

You think you’ve found the right channels for your business, but you still don’t know where to start? 

If you’re not sure what content to post, how to manage the accounts or have the time to commit, stress no more! Contact us and we’ll help you improve your online presence. 

STALK US @BORN_SOCIAL

Free content, from us to you! 🥳 We've been racking our brains - what can @Born_Social do to support other businesses facing the same hardship and uncertainty we are? During difficult times like we're currently experiencing, it is important to look out for one another. Supporting each other wherever we possibly can means we all come out stronger at the other end 💪 . We specialise in creating beautiful, insta-worthy content for brands, and we want to do exactly that for you, so you can keep posting on social media and connecting with your audience. . THE DETAILS // Once we've gathered a few different brands and received their products, @Born_Social will organise and cover the cost of the shoot. All you need to do is cover the cost of sending your product/s to us in Melbourne, or hand-deliver them yourself (contactless of course). . What do we get out of it? The opportunity to get creative (anyone else getting stir crazy?!), to work with different brands, and to feel like we did something to help. Who knows, maybe someone else will turn around and help us one day! ☺️ . GET IN TOUCH // Interested? Of course you are! Contact us today to let us know, and reserve your spot in our complimentary shoot 💙💙 . Know a brand that could benefit from this freebie? 👇👇 Tag them in the comments to let them know! #BornSocial
We're missing our caffeine hit supplied by our lovely clients @GrainStore517 - we cannot wait until they're open again 🧡 #BornSocial
#WFH to #flattenthecurve? Read our latest blog post for tips to work effectively and efficiently at home, AND keep a work-home life balance ✅ 👇 www.bornsocial.co/post/working-from-home-during-the-coronavirus-pandemic #BornSocial
Salads for days! 🤤 If you are in Melbourne CBD and you're looking for a yummy, healthy lunch, this is your place! .​ ​Photo taken for @stjamesmelb at @famishd_stjames ​#BornSocial
​Dreamy sunsets are what we live for. This window of time, just after the sun goes down, before the sky darkens is truly the best 🧡 ​. 📷 : unknown (please tag if you know)
We have this printed and posted on our office wall - a mantra we stand by! Try is out some time 😜 . ​source: unknown