There are few businesses that aren’t harnessing (whether well or poorly) the power that is social media marketing, but with the many, many options, how do you choose the right ones for your business?
Here are a few things to think about when deciding on the social media channels to focus your efforts on.
• Increase brand awareness: Facebook and Instagram are well-established mediums with a large following. Paid advertising is the most effective method to expand your reach on these channels, even with a small budget.
• More consumer engagement: Facebook, Instagram and Twitter not only have a larger user base, these users sign on every day, if not multiple times throughout the day, and are constantly engaging (follow, like, comment, share, etc.) with brands.
Understanding where your target audience is online ensures you’re not wasting your time and efforts. There’s no point maintaining a Snapchat account if your customer is primarily men in their 50s.
If you’re exploring what social media channels to get involved in, a helpful step is to see where your competitors have invested their efforts, and what sort of content consumers are responding well to for inspiration.
The type of content is very dependent on each business and what you’re wanting to share, along with what your target audience would be interested in seeing.
• Imagery: Instagram, Pinterest and Tumblr
• Long video: Youtube, Facebook and Twitter
• Industry updates or company news: LinkedIn and Twitter
• Editorial: LinkedIn and Medium
To put it bluntly, no. It is best to find two or three channels to focus your time and effort (and money), and do these really well, than spread your resources thinly across many mediums.
You think you’ve found the right channels for your business, but you still don’t know where to start?
If you’re not sure what content to post, how to manage the accounts or have the time to commit, stress no more! Contact us and we’ll help you improve your online presence.
We had a crazy amount of fun shooting @shein_au's Spring Campaign – sunshine, flowers and a kick-ass team 💕
Swipe to see a selection of images and let us know which one is your favourite! ☺️
We've been lucky enough to be working with renowned Australian artist @antoinetteferwerda; assisting with content creation, advertising campaigns and social media management.
Her works explore the geometry of shape, inspired by the Earth's own elements - our personal favourite is one of her newest arrivals - 𝗚𝗿𝗲𝗲𝗻 𝗦𝗲𝗿𝗽𝗲𝗻𝘁𝗶𝗻𝗲 𝗚𝗼𝘀𝘀𝗮𝗺𝗲𝗿 ✨
Working alongside the incredible women behind the @antoinetteferwerda brand has been truly inspiring and we love that we are empowering each other as women-led businesses 🙌
✨Swipe for client before & afters ✨↪
We pride ourselves in delivering clean, aesthetic social grids with results that speak for themselves. 🤳
𝗦𝗼 𝘄𝗵𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗿𝗶𝗱 𝘀𝗼 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁? ⬇
When someone first hears of you and your businesses, their immediate response is to look you up on Instagram. When they tap into your feed, that instantaneous moment of seeing your grid gives them their first impression of you as a brand.
Your grid is a powerful way to connect with your audience within seconds. If you want viewers to stick around long enough to read your captions, your images need to be engaging enough for them to tap on. If the grid isn't appealing, your viewers won't convert into followers and possible customers.