In 2019 it is vital that all businesses have a social media presence. We often come across clients who are aware of this but have trouble knowing exactly which platforms their business should be on and what type of content is relevant to their target audience across these platforms.
We often see businesses prioritising the wrong social platforms, leaving out the ones that are best suited for their business.
There are a few key questions businesses should consider before they decide on a social platform, starting with who your clients are. What social media platforms are your clients on? Are you targeting businesses or individuals? What are your goals and objectives?
If your business is targeting other businesses, you will likely be using social media to gather leads, however, if you are targeting consumers, you are looking to make sales directly through your social channels.
Find out your goal as it will help you get on the right path to achieve it - rather than just shooting out posts in hopes that you are on the right channels with the right content. It is vital to know what your goals are in order to properly track your success.
Most people are aware of the big social platforms, Facebook, Twitter, Instagram, LinkedIn & Pinterest. These are a good place to start.
This is the most widely used social media platform in the world and one we would recommend for most clients to start with. With 1.32 billion daily active users, it’s highly likely your target audience is present on Facebook.
Instagram is the second most popular social media site for businesses, however we like to stress to our clients that it is a visual platform and only works for business with adequate imagery & engaging creatives. When it’s done well, Instagram can dramatically increase sales, brand awareness and image.
Twitter is a real-time based social media platform, allowing users to post photos and videos alongside character-limited copy. Twitter is a great platform to ensure your business is part of the conversation among potential customers and provides its followers with fast updates about day-to-day business.
We recommend Pinterest primarily for businesses in the creative industry, with a female focus. A whopping 81% of Pinterest users are female. If recipes, how-to articles, event inspiration and lifestyle ideas are relevant to your business, Pinterest is a great channel to add to your mix.
If your business is mainly targeting other businesses, then LinkedIn could be a powerful platform for you. Everyone on LinkedIn is in the working world and provide accurate descriptions of their job title, employer and qualifications; making it much easier for paid advertising campaigns to target the right individuals and maximise their advertising spend.
Most often, clients come to us because they simply don’t have the time to manage and create content for their chosen social platforms, simply setting up the accounts and leaving them stagnant can negatively affect your business. We take all social channels off your hands and turn them into some pretty spectacular selling machines, showcasing your business in the best possible way.
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