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Social media trends to expect in 2018

In 2017, we have seen more and more brands attempt to connect with audiences across a wide range of social platforms. With so many brands out there trying to capture their audiences attention, it seems that user attention spans are continuing do decrease to a mere 8 seconds. [Social Media Marketing Trends 2018] With so much content in-front of a users eyes every day, it’s vital to build a brand that can work in this fast-paced environment.

Video Video Video

In a hugely mobile-dominated social culture, video has grown to become our number 1 consumption. According to Smart Insights, in 2017, 90% of all content shared on social media was video. It seems that brands not offering short videos throughout their social platforms are missing out on great potential. With the introduction of Instagram & Facebook live, we can’t wait to see what’s in-store in 2018 in the video department.

Could we be more influenced?

Influencer marketing has grown to be THE primary social media marketing tool used by many corporations. We do warn you, the influencer market is already flooded, so choose wisely when searching for the right influencer to represent your brand. Consumers are looking for authenticity from their influencers, authenticity is key when aiming to increase engagement rates and genuine interest. Who else is sick of seeing those questionable teeth whitening products by? Can I get an amen?

Augmented Reality

With the recent launch of the iPhone 8 and iPhone X with it’s true-depth camera and 3D mapping, users are now more able to access the virtual world. We have already seen Snapchat introduce the new augmented reality feature, allowing users to access Bitmoji and password protect themselves via facial recognition.  Augmented reality could see the introduction of virtual stores, users will be able to visit these stores, try products out and buy them online, creating a whole new brand experience us marketers are excited to get our hands on!

Ahh those disappearing stories

With Snapchat, Instagram and Facebook now introducing disappearing stories, many brands are utilising this feature in a whole new way, adding authenticity to their image. High-quality content is a must here, with 250 million stories everyday, it’s vital to make yours count. We encourage some strategic planning prior to entering this ephemeral atmosphere, of-course, we can help here :)

So our advice is, plan your campaigns well, schedule what is possible but wherever you can, have fun with your audience, show them the true character of your brand. Play with designs, ideas, and see what works best. 

STALK US @BORN_SOCIAL

Does it get any more eggsellent than @Gramercy.Social's Big Apple Benedict?! We think not 🤤 #BornSocial
Who took yesterday off for an indulgent, super-long weekend? 🙋‍♀️ Meet you at @LadygreenBrighton for Tuesday cocktails 😍🍸 #BornSocial
Can you tell this cheeky little angel had the most fun of us all at our @Moxie_Gear photoshoot? 🐕 #headshot #model #BornSocial
If you're looking for ways to limit your environmental impact, a reusable @KeepCup is a great place to start. 2.7 million coffee cups are thrown out every single day in Australia and are a major contributor to litter on our streets and in our waterways 😫 . Reduce, reuse and recycle wherever you can! 🌿 . Photo taken at @Mag_Nation for @StJamesMelb #BornSocial
We are very excited to show off our brand new @born_social logo! We’ll be rolling out our new branding this week. We sure hope you love it as much as we do! 💙
A big congratulations to our client @_tarrawarra_ on being awarded a @goodfoodau chef's hat for the third year in row! 🥇 👨‍🍳 We are super lucky to work with their talented team and are always in awe of the mouth-watering dishes that come out of the TarraWarra kitchen. 🍴 @markebbels