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Why Social Media Advertising is becoming a powerful player in the online advertising game

Since Facebook first launched it’s advertising platform in 2005, no one expected that it’s advertising revenue would reach a whopping $9.3 billion just twelve years later. With the decline of the banner ad, businesses are always searching for alternatives. Paid search tools like Google Adwords are great for driving traffic to your site, based on users searching for your services, but if there are no identifiable (or affordable) keywords available, many businesses find themselves lost. Not-to-mention, businesses that want to focus on brand awareness strategies, rather than capturing users during the search process may find little value in search engine advertising.

The good news for businesses is - Facebook ads are relatively cheap compared to other forms of online advertising, these campaigns are extremely effective and can be simple to measure. The information that floods Facebook’s databases is extremely detailed and can allow advertisers to get right to the heart of their target audience, from a user’s age, gender, interests, job title, earnings, religion….you name it, Facebook likely knows about it!

By being able to target such a specific audience, Facebook advertising ensures every cent of your budget is relevant.

We include boosting credit in all our packages to make sure our clients are getting the best out of their social platforms. As we are able to target such specific audiences with the use of Facebook’s detailed advertising software, we can guarantee your boosting credit is spent in the most effective way possible and you will watch your followers, engagement and impressions grow.

STALK US @BORN_SOCIAL

Delicately captured pearls for @SomeoneLikeJune 📸
#BornSocial #SomeoneLikeJune

Creating patterns using these mouthwatering treats from @RaiseTheBarFoods 🤤 ⠻
#BornSocial #RaiseTheBarFoods

Some recent video work for the folks over at @FatJaksAu 🤤 🍔 ​#BornSocial#FatJaks

Some recent styling work for @thebeautyfridgeofficial 💄✨ We had a little too much fun shooting with this amazing bunch of ladies 💃💕
🅼🅾🅳🅴🅻 @rameyma_
🅿🅷🅾🆃🅾🅶🆁🅰🅿🅷🅴🆁 @malvinaministrova.photography
🅻🅾🅲🅰🆃🅸🅾🅽 @sweetretreat.au
#BornSocial

Some recent work for the wonderful folks over at @huntersroots cafe. 💛 This little hub in Melbourne's busy CBD offers a 'home away from home' for residents and city workers. The business is an extension of the owner's home kitchen and you really can taste the love that goes into each and every dish. 🥗

Recent graphic design work for @_TarraWarra_. This sticker was designed for their picnic packs, which feature a delicious selection of grazing food from the award-winning TarraWarra restaurant 🍷

​If you're looking for a long-weekend getaway, this picturesque estate is the place to be! 📸