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Why Social Media Advertising is becoming a powerful player in the online advertising game

Since Facebook first launched it’s advertising platform in 2005, no one expected that it’s advertising revenue would reach a whopping $9.3 billion just twelve years later. With the decline of the banner ad, businesses are always searching for alternatives. Paid search tools like Google Adwords are great for driving traffic to your site, based on users searching for your services, but if there are no identifiable (or affordable) keywords available, many businesses find themselves lost. Not-to-mention, businesses that want to focus on brand awareness strategies, rather than capturing users during the search process may find little value in search engine advertising.

The good news for businesses is - Facebook ads are relatively cheap compared to other forms of online advertising, these campaigns are extremely effective and can be simple to measure. The information that floods Facebook’s databases is extremely detailed and can allow advertisers to get right to the heart of their target audience, from a user’s age, gender, interests, job title, earnings, religion….you name it, Facebook likely knows about it!

By being able to target such a specific audience, Facebook advertising ensures every cent of your budget is relevant.

We include boosting credit in all our packages to make sure our clients are getting the best out of their social platforms. As we are able to target such specific audiences with the use of Facebook’s detailed advertising software, we can guarantee your boosting credit is spent in the most effective way possible and you will watch your followers, engagement and impressions grow.

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Recent graphic design work for @_TarraWarra_. This sticker was designed for their picnic packs, which feature a delicious selection of grazing food from the award-winning TarraWarra restaurant 🍷

​If you're looking for a long-weekend getaway, this picturesque estate is the place to be! 📸

Creating stunning, on-brand content for your social media and website is one of our absolute favourite things to do 😍

To position yourself as a superior brand, stand out from all the noise on social media, and for the immediate wow-factor on your website, high-quality, attention-grabbing imagery is a must.

Whether you're after one-off images or fresh, new content created and supplied to you every month, we can help.

​Reach out to us via info@bornsocial.co to find out how we can help elevate your brand.
#BornSocial

✨ NEW CLIENT ✨ Obsessing over this spread at @BlondieBarMelb 💓 Enjoy live music every Friday while you sip on a cocktail or two under the watchful eye of Melbourne's tallest skyscrapers 🏙

​📸 Content created for @BlondieBarMelb
#BornSocial #BlondieBarMelb

If there's one word to live by, let it be pizza 🍕 ​#BornSocial
We had a lot of fun shooting @fessig_​'s new stemless champagne glasses. Made from 100% tritan, making them shatterproof & dishwasher safe. Perfect for the elegant entertainer. 🍾 ​#BornSocial
Recent packaging design work for an exciting startup. 👉 📦 🍐 #Hektor