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Why Social Media Advertising is becoming a powerful player in the online advertising game

Since Facebook first launched it’s advertising platform in 2005, no one expected that it’s advertising revenue would reach a whopping $9.3 billion just twelve years later. With the decline of the banner ad, businesses are always searching for alternatives. Paid search tools like Google Adwords are great for driving traffic to your site, based on users searching for your services, but if there are no identifiable (or affordable) keywords available, many businesses find themselves lost. Not-to-mention, businesses that want to focus on brand awareness strategies, rather than capturing users during the search process may find little value in search engine advertising.

The good news for businesses is - Facebook ads are relatively cheap compared to other forms of online advertising, these campaigns are extremely effective and can be simple to measure. The information that floods Facebook’s databases is extremely detailed and can allow advertisers to get right to the heart of their target audience, from a user’s age, gender, interests, job title, earnings, religion….you name it, Facebook likely knows about it!

By being able to target such a specific audience, Facebook advertising ensures every cent of your budget is relevant.

We include boosting credit in all our packages to make sure our clients are getting the best out of their social platforms. As we are able to target such specific audiences with the use of Facebook’s detailed advertising software, we can guarantee your boosting credit is spent in the most effective way possible and you will watch your followers, engagement and impressions grow.

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Free content, from us to you! 🥳 We've been racking our brains - what can @Born_Social do to support other businesses facing the same hardship and uncertainty we are? During difficult times like we're currently experiencing, it is important to look out for one another. Supporting each other wherever we possibly can means we all come out stronger at the other end 💪 . We specialise in creating beautiful, insta-worthy content for brands, and we want to do exactly that for you, so you can keep posting on social media and connecting with your audience. . THE DETAILS // Once we've gathered a few different brands and received their products, @Born_Social will organise and cover the cost of the shoot. All you need to do is cover the cost of sending your product/s to us in Melbourne, or hand-deliver them yourself (contactless of course). . What do we get out of it? The opportunity to get creative (anyone else getting stir crazy?!), to work with different brands, and to feel like we did something to help. Who knows, maybe someone else will turn around and help us one day! ☺️ . GET IN TOUCH // Interested? Of course you are! Contact us today to let us know, and reserve your spot in our complimentary shoot 💙💙 . Know a brand that could benefit from this freebie? 👇👇 Tag them in the comments to let them know! #BornSocial
We're missing our caffeine hit supplied by our lovely clients @GrainStore517 - we cannot wait until they're open again 🧡 #BornSocial
#WFH to #flattenthecurve? Read our latest blog post for tips to work effectively and efficiently at home, AND keep a work-home life balance ✅ 👇 www.bornsocial.co/post/working-from-home-during-the-coronavirus-pandemic #BornSocial
Salads for days! 🤤 If you are in Melbourne CBD and you're looking for a yummy, healthy lunch, this is your place! .​ ​Photo taken for @stjamesmelb at @famishd_stjames ​#BornSocial
​Dreamy sunsets are what we live for. This window of time, just after the sun goes down, before the sky darkens is truly the best 🧡 ​. 📷 : unknown (please tag if you know)
We have this printed and posted on our office wall - a mantra we stand by! Try is out some time 😜 . ​source: unknown