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Why Social Media Advertising is becoming a powerful player in the online advertising game

Since Facebook first launched it’s advertising platform in 2005, no one expected that it’s advertising revenue would reach a whopping $9.3 billion just twelve years later. With the decline of the banner ad, businesses are always searching for alternatives. Paid search tools like Google Adwords are great for driving traffic to your site, based on users searching for your services, but if there are no identifiable (or affordable) keywords available, many businesses find themselves lost. Not-to-mention, businesses that want to focus on brand awareness strategies, rather than capturing users during the search process may find little value in search engine advertising.

The good news for businesses is - Facebook ads are relatively cheap compared to other forms of online advertising, these campaigns are extremely effective and can be simple to measure. The information that floods Facebook’s databases is extremely detailed and can allow advertisers to get right to the heart of their target audience, from a user’s age, gender, interests, job title, earnings, religion….you name it, Facebook likely knows about it!

By being able to target such a specific audience, Facebook advertising ensures every cent of your budget is relevant.

We include boosting credit in all our packages to make sure our clients are getting the best out of their social platforms. As we are able to target such specific audiences with the use of Facebook’s detailed advertising software, we can guarantee your boosting credit is spent in the most effective way possible and you will watch your followers, engagement and impressions grow.

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It's not only Friday today... it's Friday during Negroni Week! If you needed an excuse to enjoy a delicious Negroni, there you have it. We know which gin we'll be choosing 🥃 📸 Content created for @PatientWolfGin #BornSocial
Instagram fights back... again! 👊 Want to learn more about Instagram's defense against TikTok's takeover? Click the link in our bio for our latest blog post 🤳 #BornSocial . 👉 www.bornsocial.co/post/instagram-fights-back-again
Needing unique, creative and eye-catching product photography for your business? Get in touch! 💕 📸 Content created for @Honey.HealthAndWellness #BornSocial
As long time @PodAndParcel fans, we’re looking forward to doing some work with them! 👏 #BornSocial

✨PHOTOSHOOT COLLAB✨ At @Born_Social, we're currently offering product photography at a discounted rate by shooting multiple brands in one day. This shares the cost of things like location or studio hire, equipment hire, travel, props and models (where applicable) across the multiple brands, rather than all covered by you.
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If one or more of the below applies to you, then get in touch 👇
✣ You need content created for your social media, website or digital advertising
✣ You need e-commerce product shots
✣ You have 1 or more products you can send via contactless delivery to us in Melbourne, Australia
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After the shoot, we can send the products right back to you, or hold onto them for you, to shoot again later
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Want to know more? Contact us, we'd love to help 💕
📧 claire@bornsocial.co
📞 0432 850 315
🖥 www.bornsocial.co
#BornSocial

@FatJaksAu stacks 🙃 📸 Content created for @AltonaGate @VicinityCentres #BornSocial